DINZ chairman, Andy Macfarlane, noted that Coup, currently trade and economic manager at the Meat Industry Association (MIA), has a unique background, combining an honours degree in genetics and molecular biology with an MBA. Together with his experience at MIA dealing with trade and market access issues, he is well-positioned to leverage off the outstanding work completed by outgoing chief executive, Mark O’Connor. O’Connor departs after 13 years to run his family-owned investment business.
The deer industry is implementing a new growth strategy called ‘Passion 2 Profit’ which seeks to increase profit per kg of venison by $2/kg over 10 years. That entire profit will result from attention to profit opportunities that sit both on farm and in the market place and other parts of the value chain.
Dan Coup is expected to begin at Deer Industry New Zealand on 22 July.
He leaves the MIA after five years, having brought a wealth of scientific and commercial knowledge to his role at the meat industry’s trade association. His first role, after graduation from Victoria University, was process and cost-modelling with the New Zealand Dairy Board, followed by a five year stint in London, where he worked as commercial manager for BUPA Hospitals – the UK’s largest private healthcare group – while earning his MBA from Warwick Business School. His return to Wellington saw him working as a management consultant with Burleigh Evatt, before he joined MIA.