Young industry with plenty of potential

Deer Industry News (61)A young industry with plenty of potential” is what attracted Deer Industry New Zealand’s new chief executive Dan Coup. Find out more about him and his new role in the latest edition of Deer Industry News that should be arriving in post boxes as this is written.

The cover story shows how deer farmers Brian and Jaqui Wellington tackled drought last summer. You can also read about Government Industry Agreements on biosecurity and response from Ministry of Primary Industries’ deputy director general compliance and response, Andrew Coleman.

From the venison perspective, there’s more information on UHF RFID for the deer industry, highlights from the recent Red Meat Sector Conference and the regular venison market report showing that meat company marketing representatives are moving further towards introducing Cervena to specific markets in Europe and all the latest marketing news.

On deer velvet, there’s been a breakthrough in trade terms with Taiwan – particularly for deer velvet – following the signing of the recent trade agreement in July, plus a recent Provelco tour of Korea and China confirmed strong interest in New Zealand deer velvet. Velvet and deer co-products were also affected, along with venison, by the recent export certification problem with China. New velvet grading guidelines are also on the cards.

There’s plenty more inside, have a read!

Click on the photo above to access the latest edition of Deer Industry News (61).

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