Silver Fern Farms is hosting 45 food industry customers from across China in Dunedin today as part of a week-long tour being hosted by the co-operative.
Over the course of the week customers have visited farms of Silver Fern Farms’ shareholders and the co-operatives’ food production plants in the North and South Islands. The tour culminates in a conference being hosted in Dunedin today says Silver Fern Farms chief executive Keith Cooper.
“This is the largest scale tour we have run for customers. It’s an important way for us to build trust with our customers so they are confident in growing their trade with us,” says Cooper.
The customers are from a variety of food marketing and distribution businesses across China.
“Last year China became the co-operative’s largest export market by volume exported and by value. This is a critical market for us and one we need to manage well – this tour is part of the approach we’re taking to ensure we do just that.”
The co-operative’s New Zealand branded retail range of lamb cuts will be on sale in Shanghai next month.
Dunedin’s sister city relationship with Shanghai, and the city’s strong links to the natural environment make it a fitting city to discuss the themes of partnership and natural, pasture-fed sustainable food.
“Silver Fern Farms take pride in the fact we are ‘100% made of New Zealand’. This tour and conference is an opportunity to showcase New Zealand to our customers so they have a thorough understanding of where our product comes from and the people in our company who bring them inspirational food.”
“The care we take with our products – through our chain of care from plate to the pasture – is key to our Chinese consumers. We trust our guests will take home a solid appreciation of our commitment to care.”
Material supplied by Silver Fern Farms.