The judges praised BurgerFuel for not just selling high quality, gourmet products, but also for developing the company into a specialist exporter which sources raw materials from New Zealand wherever possible, The products BurgerFuel sends overseas are extensive, exporting anything from 100% pure New Zealand grass-fed beef to a complete store fit-out, ensuring that the products and service they provide their customers, remains of a consistently high quality standard, in all export countries.
BurgerFuel now has stores in Iraq, Abu Dhabi and Saudi Arabia, with plans to open in Egypt and other Middle Eastern territories in the next year, making them firmly established in the international market and exporting industry, the company says.
The award also takes into account critical success factors such as outstanding systems that ultimately lead to a company’s ability to scale into new markets.
BurgerFuel says that whilst it’s also growing its chain in New Zealand, having just opened its thirtieth store here, its focus is firmly on its objective of becoming a global brand. The company works with NZ Trade and Enterprise and is a recognised NZTE ‘Beachheads’ company, BurgerFuel Worldwide is a New Zealand gourmet burger concept and is listed on the New Zealand stock exchange,