Comment: Armageddon for British supermarkets?

The British supermarkets are having a torrid time of it currently. In reporting back on  Sainsbury’s recent pre-tax results, Hughes & Flavian’s latest Supermarkets in Your Pocket blog post takes a look at the current ‘Armageddon for supermarkets’. They note that hard discounters Aldi and Lidl are rising in market share, consumers are shifting to online purchasing and going to the supermarkets less frequently and preferring every day low prices to complicated promotions.

Their analysis shows it’s going to be a “bloody battleground” and they ask which one of the four huge UK supermarkets might fall – Morrisons, Sainsbury’s or Tesco?

(Ed: All are big customers for New Zealand lamb, of course …)

The Supermarkets in Your Pocket blog is a ‘quick and witty review of grocery world developments, with a special focus on the UK’, according to its co-authors Professor David Hughes, emeritus professor of food marketing for Imperial College London, and Spaniard Miguel Flavián. The latter works for several Spanish companies and organisations to help them learn from the developments of the British grocery market.

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