Doug Avery is willing to talk to anyone about integrating lucerne into pastoral systems to achieve a leap in productivity and profitability.
His enthusiasm and ability in communicating how he has achieved this with spectacular results on his own property, has won him the 2013 Landcorp Agricultural Communicator of the Year. He is a regular speaker at farmer meetings, conferences and seminars around the country and also in Australia.
Doug owns and runs Bonaveree, the family farm at Grassmere on the dry East Coast of the South Island. Years of drought resulted in him doing things differently, successfully developing a farm management system that works in sympathy with the land, rather than battling it. The huge success of this work has attracted international acclaim and continues to influence farmers in dry areas around the country.
He has a knack of communicating clearly with humour and common sense that appeals to fellow farmers and in recent years this has diversified to regular slots on farming radio programmes and writing columns for newspapers. He also has a blog which is followed by many farmers throughout the country.
The Landcorp Agricultural Communicator of the Year was presented at an awards dinner in Hamilton last night. It is administered by the New Zealand Guild of Agricultural Journalists and Communicators and recognises excellence in communicating agricultural issues, events or information.
Guild president, Jon Morgan, said Doug is a worthy recipient of this year’s award. “He is widely respected for his ability as a farmer. What separates him is his enthusiasm and willingness to talk to others about this methods and his drought-busting farm systems,” he said.