Fast Fresh n Tasty

Silver Fern Farms’ lamb and venison are two of the ingredients being used in a handy dandy, recipe-to-shop smartphone application produced here in New Zealand, by Wellington-based digital media company ClickSuite.

The company’s research showed a large number of people surf the web for culinary inspiration when they are in the supermarket and are hungry for new recipe ideas to add to their average five to seven recipe repertoire. The app, which was developed with plenty of hands on consumer testing (and tasting), features local producers and introduces new recipes each season incorporating relevant produce.

Just one example of what the users see to tempt them into trying Silver Fern Farms’ retail packs of venison medallions.

“It took real vision for Silver Fern Farms to jump on board before the app was launched,”  says ClickSuite’s managing director Emily Loughnan, adding that she’s excited now that the use of the app “is truly bringing in extraordinary stats.”

Reportedly selling like hot cakes – the Fast, Fresh n Tasty app was said to be recently at the top of the Apple App Store list outselling Jamie Oliver’s and Nigella Lawson’s own – and, more importantly, being used regularly, with over 12,000 accessing it last month. Nominated for three awards in the 2012 TVNZ Marketing Awards – best new emerging business, best technology and best marketing awards – Loughnan says it’s still early days but plans are to take it global, using seasonal produce in other markets.

The NZ$5.29 app was reviewed recently at sciblogs.


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