Meat producers will be among the throngs heading off to Fieldays 2013 tomorrow through to Saturday of this week (12-15 June).
Now in its 45th year, Fieldays is acknowledged as a window into one of the most innovative, forward thinking agricultural economies in the world, say its organisers. The four day event attracted in excess of 125,000 visitors in 2012; connecting exhibitors with farming customers, both locally and internationally.
Getting down to business
The show’s Premier Feature theme for 2013,Getting down to Business in the Global Economy, provides a platform for New Zealand’s leading products and services to be presented to the world.
Theme sponsor, the Ministry for Primary Industries (MPI) is looking forward to talking rural business success as sponsor of the Premier Feature at Fieldays 2013. MPI has a hub in the Main Pavilion at the Mystery Creek event, as well as running a series of seminars that will be open to all visitors.
“The National Agricultural Fieldays will be a showcase for New Zealand’s primary industries and an excellent venue for talking about how to ensure future growth,” says MPI director-general Wayne McNee.
The Ministry is inviting visitors to see them on-site or attend their seminars where they will tease out what this means in practice. One of the things they will be talking about is it’s Export Double goal and how MPI is supporting the primary industries, including the red meat sector, to double the value of primary sector exports by 2025.
- Discuss the current state of New Zealand’s agricultural sectors at a seminar presenting MPI’s Situation & Outlook for Primary Industries, the document used to inform and guide good planning and decision making. 9am Wednesday 12 June, Function Centre next to the Main Pavilion.
- Doubling exports – how the primary sector can make an annual growth rate of 5.5 percent. Three speakers are on offer to look at how government and industry can work together to make it happen: Neil Walker, Manuka Research Project; Todd Muller of Fonterra; and Chris Kebble of MPI’s Verification Branch. 9am Thursday 13 June, Function Centre, next to Main Pavilion.
These are just two of six MPI seminars running at the show,
including a chance to hear from the Minister for Primary Industries Nathan Guy, about lifting Māori agribusiness performance and also delivering to international markets. Another seminar of interest to meat industry people will be the ANZ seminar looking at how NZ addresses the changing demand for food (Thursday 13 at 11am, same venue as above).
AgResearch and the National Animal Identification and Tracing (NAIT) authority have stands at the show, amongst others.
2013 Landcorp Communicator of the Year
The NZ Guild of Agricultural Journalists & Communicators will be announcing who is this year’s Landcorp Communicator of the Year on Thursday evening.