Fresh matters most for choosing a grocery shop

Fresh matters most for retailers seeking to attract customers around the world, according to the latest Supermarkets in Your Pocket offering.

Professor David Hughes and Spanish colleague Miguel Flavián tackle the issue in their latest post.

“It’s tough to be different selling Coca-Cola or a Mars Bar, but being creative with courgettes and lamb shanks can, and does, allow one to stand out in a crowd,” they write.

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The Supermarkets in Your Pocket blog is a ‘quick and witty review of grocery world developments, with a special focus on the UK’, according to its co-authors Professor David Hughes, emeritus professor of food marketing for Imperial College London, and Spaniard Miguel Flavián. The latter works for several Spanish companies and organisations to help them learn from the developments of the British grocery market.

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