Jeffries joins Primary ITO

Congratulations to Mark Jeffries, a former chief executive of Meat & Wool New Zealand, who has just started as CEO of the new Primary ITO.

Jeffries brings with him wide experience in the New Zealand primary industry. In addition to heading up Meat & Wool NZ, he has held senior roles with Livestock Improvement Corporate (LIC), and, recently with Massey and Lincoln Universities. He brings strong commercial experience and a management style well suited to the recently merged Primary ITO.

His appointment was effective from yesterday (18 August 2014). He replaces Kevin Bryant, who left the ITO after 15 years of loyal service and was thanked by the board for managing the smooth transition to a new and exciting era for the Primary ITO.

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