MIE develops new mission statement and refines objectives

The Meat Industry Excellence (MIE) group has refined its six objectives and developed a new mission statement, stemming directly from its meetings involving over 3,000 farmers, it says. It made the first of a “series of key announcements”, last week.

“Having met with Beef + Lamb NZ chairman Mike Petersen and Federated Farmers’ Meat & Fibre executive, there is recognition and support among farmers for a truly sustainable red meat sector,” says Richard Young, MIE chairman, adding that the group has also met with Minister for Primary Industries.

“To ensure we are being bipartisan on a matter vital for New Zealand,” the group has also briefed the opposition primary industries spokesperson Damien O’Connor, he says.

The new mission statement is to ‘Reform the New Zealand meat industry to become the world’s premium supplier of red meat through a united processing and marketing structure controlled by suppliers.’

MIE’s refined six objectives are:

  1. Establish a farmer controlled entity to acquire sufficient critical mass to optimise market returns for its stakeholders.
  2. The new structure will recruit the best personnel and implement best practice and strategies.
  3. Commitment of stock to specification will underpin the new structure.
  4. Any required legislation to support the new structure will be sought.
  5. All stakeholders in the red meat sector to share the cost of restructuring.
  6. All suppliers will be treated fairly and with full transparency.

An announcement is expected this week as to who will lead the group through the next phase.

Meat companies are understood still to be discussing options to improve procurement arrangements for the industry.

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