New web series encouraging young Kiwis into agriculture

An aspiring young sheep farmer is fronting the first of a new web series aimed at helping encourage more young Kiwis into growing agriculture industry.

The new on-demand web series just launched by Rural TV aims to break down barriers and challenge stereotypes in the hope of encouraging more young New Zealanders to consider a career in the expanding agriculture industry.

“Dairy New Zealand research shows there’s an urgent need for more than 1,200 agriculture graduates each year. Based on those figures, the industry will require an additional 10,000 graduates to fill roles by 2020 and we are confident this new series will help encourage young kiwis into a career in agriculture,’’ says Sarah Perriam, Rural TV executive producer and co-founder of – New Zealand’s on-demand rural television channel.

The web series, released today, will enable young kiwis to learn about specific topics and areas of the industry on their time and at their convenience, she says.

The series, which aims to inform, educate and inspire, is a joint-venture between Rural TV and

“We need to attract great talent into the agriculture industry now, not tomorrow. It’s not only important for the industry but the entire country with 70 percent of New Zealand’s export earnings reliant on it,” says Perriam.

Graduates in the primary sector are earning an average salary of $55,000, well above the national average of $46,000.

“New Zealand’s career advisers and secondary school students are talking students out of agriculture as it’s seen as an option if you don’t do well at school which is so far from the truth.

“On-farm and supporting rural jobs require a high level of technical and scientific skill base. And given primary sector graduates earn almost $10,000 more than the national average this path should be promoted as a good option to students,” says Perriam.

Rural TV has released the first episode in the ‘Get Amongst & Get Ahead’ web-series on its website

Aspiring sheep farmer, Columba College Year 13 student Kelsey Shaw presents the first episode of the series, which targets Year 12 and 13 students.

The episode focuses on a Get Ahead Experience Day, held at Gore last month. It was one of nine held across the country which gave more than 1,200 students the opportunity to learn more about different jobs in the primary sector.

According to Perriam, Kelsey brings a peer-to-peer perspective to the content and asks the questions she wants answers to as she prepares to reach her goal of attending Lincoln University next year.

“The medium of on-demand video and distribution through social media is a great way to target this younger demographic to see the video content.”

Watch ….


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