After being designated chairman-elect last year, Parsons was formally elected chairman at a meeting of the board that followed the B+LNZ annual meeting in Feilding last Friday.
He says he’s honoured to have the opportunity to contribute to the sheep and beef sector through the world of B+LNZ.
“Beef + Lamb NZ is a vehicle for farmers to invest as a group, in work they couldn’t do alone. Much of the core research and information we need in order to achieve greater profitability on our farms simply wouldn’t exist without farmer investment through Beef + Lamb.”
Parsons completed a Nuffield Farming Scholarship in 2008 and was elected onto the B+LNZ board (then Meat & Wool NZ) in 2008.
He and his wife Janine now farm a 478 hectare sheep and beef property between Whangarei and Dargaville on the North Island.
One of the two processor-exporter appointees, Craig Hickson, will end his term on the B+LNZ board at the end of the month, it was announced at the meeting, and AFFCO chairman Sam Lewis will take his place from 1 April 2014. Hickson has served on the B+LNZ board since 2008.
Two other new farmer directors were elected onto the board at the same meeting: George Tatham who will represent the Eastern North Island electorate; and Andrew Morrison, who will represent farmers in the Southern South Island electorate.
They replace the former B+LNZ chairman and Eastern North Island director Mike Petersen and Southern South Island director Leon Black. Both had not sought re-election.
“All three outgoing directors have been outstanding advocates for farmers and the sector,” says Parsons. “I know I am joined by numerous others in thanking them for their contribution and wishing each of them and their families well with future endeavours.”