Recommended reading

Red Meat Sector Conference presenters recommended a number of books to check out:

  • Purple Cow: Transform Your Business by Being Remarkable (ISBN 978-1-59184-317-7), Seth Rodin, published 2009 by Portfolio . Recommended by Rick Stott, Agri Beef.
  • The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2), Malcolm Gladwell, first published by Little Brown in 2000. Also recommended by Rick Stott.
  • Thinking, Fast and Slow (ISBN¬†9781429969352) , Daniel Kahneman, published Farrar, Straus and Giroux, 2011. Recommended by Nigel Latta.

Separately, Tiger Head, Snake Tails (ISBN 978 1 84737 393 9), Jonathan Fenby, 2012 Simon and Schuster is a must-read for those wanting to understand China better.

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