Red meat sector needs to be market-led

The red meat sector needs to move to a market-led industry rather than be production-led, says the chairman of Blue Sky Meats Graham Cooney who announced a $3.87 million after-tax loss for the year-ending 31 March for his company this week, according to articles in Stuff and FWplus. He advocates significant changes in farm management and for companies to build closer relationships with their suppliers to ensure the production of animals on time and on specification for market needs.

Other news reports suggest that a number of meat companies working together to find a collaborative solution to move the red meat industry forward are coming closer to an answer. The Southland Times confirmed on Wednesday that four meat companies – ANZCO, AFFCO, Silver Fern Farms and Alliance Group – have been working closely on the complex subject behind closed doors for a number of months and are meeting to discuss a plan to lift the meat industry. Radio NZ adds they are meeting under an independent chair and that Beef + Lamb NZ Ltd has offered support by funding analysis of any proposal the companies come up with, having already made the same offer to a farmer group seeking red meat industry reform.



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