Retailers need to tread carefully in transparency and traceability

Professor David Hughes speaking at last year's Red Meat Sector Conference. Photo BLNZ.

” …in an era where transparency and traceability for food products are top of mind, retailers must tread very carefully. a loss of integrity translates very quickly into loss of trust and fewer customers.”

In their latest Supermarkets in Your Pocket¬†blog post, Professor David Hughes and Miguel Flavian examine British retailer Tesco’s faux farm brand dilemma.

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