Exceptional because the enormous food trade fair, held biennially in Paris and attended in droves by New Zealand meat exporters meeting customers from all over the world, will be celebrating its 50th anniversary and also because of an expected record participation in the event.
Nine months before opening on 19 October 2014, 90 percent of the exhibition space has already been booked.
“This clearly shows that a professional fair for professional people, conceived for business and aimed at business, has firmly established itself, even when the economy is less favourable than other years,” SIAL group director Nicolas Trentesaux says.
The show will also offer something new as it expands to embrace new horizons. The integration of Equipment, Technology and Services sectors will further consolidate SIAL in the food sector: from the factory to marketing of the product, the organisers say.
As always, the show enables a spotlight on food innovations, through SIAL Innovation. In conjunction with TNS Sofres, a large worldwide study is looking at identifying emerging food behaviour trends.
In total, over 150,000 trade visitors are expected – with nearly two out of three coming from outside France and around 200 countries will be represented in total. China, Russia and the USA are included in the top 10 visitor countries, alongside European nations France, Italy, Belgium, The Netherlands, the UK, Spain and Germany. More than half of the visitors will come from trade and distribution, a quarter from agribusiness, 18 percent from catering and four percent from services, predicts SIAL.
China is the fifth largest exhibiting country in terms of space with 570 Chinese exhibitors and over 3,100 visitors are expected from the country.
Registrations for SIAL 2014 (19-23 October 2014) open at the end of April at www.sialparis.com.