Sophisticated retail targets for Firstlight Venison

Deer Industry News (68)Branded venison meatballs on Waitrose retail shelves in the United Kingdom and a new category manager are the latest moves for Firstlight Venison, the (relatively) new kid on the venison block. 

You can read all about it in an interview with Gerard Hickey, Firstlight’s owner and managing director, in the latest edition of Deer Industry News (October/November 2014, pages 16-17). The  article runs alongside a profile on deer farmer and veterinarian Mandy Bell who is standing as a candidate in the Alliance Group farmer director elections and news of the Elk & Wapiti Society’s new venison competition amongst other items at the start of the new velvetting season.

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