Greenlea scoops award for business excellence

Business Excellence Awards for Greenlea Premier Meats.Congratulations to Waikato-based beef processor Greenlea Premier Meats, which scooped up the Supreme Award in the 2012 Westpac Waikato Business Excellence Awards, after winning the Tompkins Wake award for businesses employing more than 50 people.

Greenlea is a family-owned business that has grown over the last 20 years from humble beginnings to become a significant player in the New Zealand meat industry. It employs 370 staff at two beef processing plants in Hamilton and Morrinsville, with a turnover of more than $260 million and growing.

The company, which celebrates its 20th anniversary this season, procures over 185,000 prime steers, heifers, manufacturing bulls and cows each year and also, in a new move last season, now also collects bobby calves. The product range includes 425 different specifications, with around 200 in production at any one time, and supplies over 40 countries with New Zealand beef.

Introducing Marel Streamline boning-room technology from Europe to its Hamilton prime-boning room in 2009 and its Morrinsville plant in 2010 was a first for a New Zealand meat company and using this technology for hot-boned beef a first, globally.

Tony Egan' Greenlea Premier Meats new managing director

Tony Egan’ Greenlea Premier Meats’ managing director

The modern and ergonomically designed system has helped to reduce the hard manual work found in traditional beef boning rooms, which means less strain injuries for staff, explains managing director Tony Egan.

The computer-based tracking system provides for more efficient monitoring of yields, quality, throughput and orders at the boning room floor. Supervisors now have the ability to provide data-based feedback to staff on their performance. The company also uses a locally developed tailor-made freezing technology.

According to Egan, Greenlea’s international reputation for reliable service and consistent high quality product has been a key factor in making it the processor of choice in many markets not only in manufacturing beef, but also for high quality prime beef table cuts.

He has a simple answer to how this has all been achieved. “Quite simply, it’s the people that make our company so special and our success comes from creating a great team and encouraging them to do great things.”

This article has appeared in Food NZ magazine (February/March 2013) and is reproduced here with permission.

Meat industry leaders support TPP negotiations

Heads of various meat industry organisations  have shown their public support for the Trans Pacific Partnership (TPP) trade agreement negotiations underway in Auckland this week between eleven APEC economies.

They are amongst more than 50 business leaders from some of New Zealand’s largest and most successful companies and business organisations to have signed an open letter to Prime Minister John Key, underlining the importance of international trade and investment for New Zealand.

Among the signatories are Alliance chief executive Grant Cuff, ANZCO Foods’ managing director Mark Clarkson, Silver Fern Farms’ Keith Cooper, Greenlea Premier Meats’ Tony Egan and Sir James Wallace chairman of Wallace Corporation alongside Meat Industry Association chairman Bill Falconer and Beef + Lamb NZ Ltd’s chairman Mike Pedersen and chief executive Scott Champion.

“The signatories to the open letter represent a cross section across all major export sectors in New Zealand, including agriculture, forestry, fishing, horticulture, wine, manufacturing, technology and Maori business. Together they either directly employ, or their members employ, an enormous number of Kiwis,” says the chairman of the New Zealand International Business Forum (NZIBF), Sir Graeme Harrison.

“These business leaders welcome the TPP round taking place in Auckland this week and commend negotiators from the TPP economies for their efforts to conclude a future agreement which should bring benefits for all member economies”.

“The group is aware the negotiation poses challenges for New Zealand policy settings in a number of areas and that the negotiation is complex. We have confidence that Trade Minister Tim Groser and his officials will seek solutions that meet New Zealand’s national interests.”

“We see great advantages for New Zealand arising from a future agreement that is high quality, comprehensive and ambitious, one that eliminates trade barriers, lowers the cost of doing business and makes improvements to the way regional supply chains can link producers and consumers in the region.”

The open letter coincides with the launch of a new business-led initiative, Trade Works, a website (www.tradeworks.org.nz) to help Kiwis better understand the benefits of trade and investment for New Zealand, and understand the potential benefits of TPP.  Funding for the website has been provided by the NZ US Council and the website has been built with the support of thirteen business organisations representing the main export sectors.

“The Council and its partners see value from an effort to create a TPP which meets business and wider needs and reflects the way business is being done today and will be done in the future.  This will assist economic growth and job creation in New Zealand.  Our new website signals that we are also ready to participate with other members of civil society in a dialogue about how TPP can contribute to what it is best for New Zealand,” says the chairman of the NZ US Council, Rt Hon James Bolger.