A meat exporter has won New Zealand’s ‘Supreme Exporter’ award, but it’s not a red meat exporter.
Hot on the heels of being named New Zealand’s ‘Supreme Exporter’, Tegel intends to continue its spectacular growth offshore.
The iconic Kiwi brand, renowned for producing healthy, safe chicken and turkey, has seen its exports more than double in the past three years to more than $100 million a year.
That success was a major factor in the company winning the Supreme Award at the 2014 Air New Zealand Cargo Export NZ Auckland export awards last week.
The judges said Tegel had been an iconic brand in New Zealand for more than 50 years and began developing export markets 11 years ago.
“The company’s growth has come about following significant capital investment in plant and people, and adopting a structured export growth plan…Tegel’s export growth over the past three years has been spectacular and future growth prospects appear very strong,” said the panel.
Tegel also won the BDO Food & Beverage Exporter of the Year category award.
“We’re absolutely delighted to win these awards, which honour our team’s incredible hard work and the focus and investment we have put into developing our export markets,” says Tegel’s general manager sales and marketing Christine Cash, who accepted the award from Prime Minister John Key.
The company has launched Tegel premium New Zealand chicken in Japan, Hong Kong and United Arab Emirates in the past three years, expanding beyond its home markets of New Zealand, Australia and the Pacific. The export potential saw the opening of a new $20 million production line at Tegel’s Henderson plant in 2012 and the creation of 500 new jobs in New Zealand.
“We now have our sights set on launching Tegel into other emerging markets in Asia, Africa and the Middle East,” says Cash. “By combining our strength in primary industry with high-tech engineering and food technology, we are able to create high value branded exports, elevating our customer and consumer offer from an otherwise commodity market.”
Now offering more than 1,200 product lines, Tegel premium quality chicken is raised in open plan barns, with a high quality grain rich diet. Tegel proudly delivers pure New Zealand premium chicken that is:
- Free from growth hormones
- Barn raised (cage free)
- Free from any injections or immunisations
Material supplied by Tegel.