The message remains the same …

New Zealand Beef + Lamb Inc’s female staff have re-enacted an original Kiwi advertisement, first played in the 1990s, to help spread the word about the importance of dietary iron during World Iron Awareness Week, which will run from 13-19 April.

You can spread the word about iron deficiency, which is the world’s most prevalent nutritional disorder according to the World Health Organisation, too. Check out the latest evidence on iron intake and function, order free fact sheets and you can even get a translated version of the World Iron Week logo, if you are working with people where English is not their first language.

Change your e-signatures during the campaign week to spread the message and use the Twitter hashtag #WorldIronWeek.

Find out more about World Iron Week …

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