One of New Zealand meat’s biggest customers, Tesco, is trialling new technology – a giant 80 inch touch screen giving shoppers interactive access to more than 11,000 toy products – in one of its key stores in the run up to Christmas.
Shoppers at the UK’s largest retailer’s Cheshunt Extra store, have been experiencing the latest retail experience: browsing the full range of toys available on tesco.com and filtering what’s available by age, gender and price. They can then place an order by printing a ticket for Click and Collect or by using their mobiles, by using a QR code on the screen or by sending a text message to get a weblink. Some products will be able to be rotated 360 degrees and all come with full descriptions.
Just a sample of the future sophisticated modern retail environment New Zealand’s meat exporters are working in, the three-month trial has been running at Cheshunt Extra since late October. The application was designed and developed by Tesco’s in-house R&D team, using the giant touch screen, provided by u-touch in collaboration with Computacenter. The innovation builds on another recent trial of a virtual grocery store at Gatwick Airport, which also offered customers instant touch-screen access to online and mobile ordering in a convenient location.
Tesco’s UK general merchandise director Neela Mukherjee says, “Our focus is on making shopping as convenient as possible for our customers and we also want to make sure store customers don’t miss out on the growing range of products we have available online. This giant screen makes use of a single section of the store to offer shoppers access to an enormous range of toys, like being able to stroll down the longest aisle in the world.”