Agritech is growing

MobileTech 2019 - agritech

Agritech has been buzzing since a large Australian event was held last month. In Melbourne, AgriFutures Australia hosted EvokeAG, an event designed to bring together the agritech community. Over 1,100 attendees, including a strong contingent from New Zealand, were treated to a great overview of where the industry is at, what are the big innovations, key challenges, opportunities and who the principal players are in the agritech space.

The programme covered panel discussions on everything, from field robotics and agriculture 4.0, to alternative protein farming and tech investments.
From a New Zealand perspective, one key takeaway came from AgritechNZ executive director, Peter Wren-Hilton.

“The exciting thing for New Zealand is our alignment with addressing many of the big global challenges for feeding the world while not destroying the planet.”

Wren-Hilton has provided a lot of drive and excitement for the agritech sector in NZ. He recently announced a number of US-based partnerships, including with Farm2050 and Western Growers, to help open more doors for New Zealand’s agritech companies. New Zealand is in a strong position to capitalise on the growth in the agritech and the global need for a more productive food sector, he believes.

In continuing the buzz around the sector, another agritech event is just around the corner. While EvokeAG highlighted where the sector is headed, NZ’s MobileTech 2019 drills deeper into the core technologies making an impact on the ground. Both Wren-Hilton and the co-founder of Farm2050, Arama Kukutai, will be making presentations at MobileTech 2019.

MobileTech 2019 includes in-depth discussions on the use of artificial intelligence and big data, hands-on applications of data and robotics on farms and examples of the forest industry’s use of drones and augmented reality.

“The idea is to showcase how the latest technologies are being integrated into real-world tools for the primary sector,” says Ken Wilson, MobileTech’s programme manager.

“It’s an event where tech developers and early adopters can meet to better understand the innovations and work out how it can benefit their businesses,” says Wilson.

An early Kiwi agritech innovator, Farmax’s general manager, Gavin McEwen, is one leading the charge at MobileTech. He has no doubt that ​the digitisation of agriculture in New Zealand is gaining  momentum and will transform how land based business operate in the future.   But he will be issuing a challenge in his presentation in session four looking at finding the value in agritech.

“Has information technology failed to deliver for  NZ agriculture? In many ways it has. While we did have the opportunity to lead ten years ago, it’s now  more important than ever to capitalise on what will undoubtedly bring significant changes to the way we farm,” says McEwen.

Another keynote speaker many will be looking forward to is US-based Jim Wilson of Ag Gateway. with  the help of PAANZ, Wilson will outline how the world is standardising data systems to enable  better opportunities through agricultural digitisation. He will also be running a number of workshops, including one attached to  MobiletECH, to add even more depth to these new tools and developments.

Other speakers of that might be of particular interest to red meat sector delegates include:

  • Session 2 ‘Innovation through better developer and producer collaboration’ – ‘How NZ farmers take-up digital technology – adoption barriers and opportunities Professor Stephen Kelly, pro vice-chancellor Massey Business School; ‘Connecting the dots: how to talk tech with farmers and other rural workers’, Julia Jones, KPMG;
  • Session 3 ‘Technology is dirupting every sector’ – ‘The rise of Artificial Intelligence – Ben Reid, executive director, AI forum; TECH Talks from Rezare systems, SAITO, vWork and Eagle Technology;
  • Session 4 ‘Finding the Value in AgriTech’ – Meet the Future Leaders, the brightest young farmers, horticulturalists and forests discussing the role they play in encouraging tech adoption within the sector.
  • Session 5 ‘New Technology Applications’ – ‘Unlocking the value of data through the next-gen smart e-tags for livestock provenance and management, David Smith, chief executive of Ceres Tag, Australia; and ‘Better food chains through blockchain’, Asurequality assurance marks manager Pam Whitfield.

MobileTECH 2019 is running on 3-4 April 2019 in Rotorua, New Zealand. It’s the country’s annual agritech event where tech developers and early adopters from around the region meet to discuss the latest digital technologies impacting on our food and fibre sectors.

More information, programme and registration …

1 Trackbacks & Pingbacks

  1. Rural round-up | Homepaddock

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: