Alternative protein focus at ProteinTECH

Shaun Hendy ProteinTech 2019
Shaun Hendy

Disruptive innovations in food production will be the focus of speakers and discussion at ProteinTech 2019 in July.

Organisers Innovatek say the event, the second time it has run, will “delve deeper into New Zealand’s response to the growing alternative protein market.”

“In recent years, a new ‘clean-food’ industry has developed to combat these issues and is growing exponentially into a lucrative business opportunity for farmers and developers alike. New items on the menu include meat made from plant-protein, chicken and beef grown from self-producing cells and chicken made from pea protein,” they note.

Physicist Professor Shaun Hendy of Toha NZ is one of the most well known of the speakers and will be discussing ways in which science and innovation can be democratised.

“For the last century, science has been dominated by government with very little role for the public or communities in selecting, funding or participating in the science that gets done in their backyard. The rise of new technologies and citizen science are set to change that,” he says, adding he will be introducing Toha, a platform designed to make it possible for everyone to take coordinated, effective and informed environmental action in New Zealand.

Keynote speaker is Shama Lee, founder and chief executive of Sunfed Meats, manufacturer of alternative yellow pea protein products who will speak on making ‘meat’ without the animal and her journey “from grass-fed to Sunfed.”

Twenty speakers over the two days are split into six sessions: agriculture and the protein ecosystem; international agreements and climate change legislation; industry market and producer perspectives; the power of the consumer; sustainability of alternative proteins and animal agriculture; and the key challenges and opportunities for New Zealand producers.

Also included in the programme are presentations from:

  • Chair of the Primary Industry Council Lain Jager will give a vision for the primary sector
  • Plant & Food’s Thomas Sowersby and Gert Jan-Moggre will talk about how research is contributing to the creation of new plant-based foods
  • Executive director of Ecologica Guy Salmon will cover the future of agriculture in the emerging regulatory environment
  • Phylis Tichinin, owner of True Health and an eco-nutritionist and environmental advocate will be talking about consumer demand and human health and the carbon sequestation aspects of grazing animals in New Zealand
  • Freedom Farms general manager Hilary Pearson will talk the company’s experience with the New Zealand consumer and the ‘crossroads of should and must’
  • Breeding specialist Aimee Charteris will show how smart, natural food systems can be done
  • Beef + Lamb NZ’s global innovations manager will talk about how the red meat sector is transforming to meet market needs

Supporting organisations are Young Farmers, Federated Farmers and Rural Women NZ.

ProteinTech 2019 ‘Disruptive Innovations in Food Production’ will take place at the Novotel Auckland Airport Hotel from 30-31 July.

Read more and register …


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