Summer Cervena® was part of a brand new German gourmet foodie festival – the Cologne Fine Food Days, also known as the Genuss-Festival.
The Cologne region’s top chefs – including several with Michelin stars – and leading regional winegrowers appeared in high-end culinary locations across the 38 events in the nine-day programme, which ran from 31 August to 8 September.
Silver Fern Farms was one of the festival sponsors, working alongside its key German distributor Klughardt and Deer Industry NZ in the Passion2Profit programme to raise awareness of Cervena as a summer menu option to German chefs.
Cervena was centre-stage at the opening kitchen party on 31 August at Club Volta, where all participating chefs and winemakers offered their creations and products on their own stands. Armed with a glass of wine, the chef, celebrity and gourmet foodie visitors browsed the stands, sampled the food and got their own top tips from the chefs and winemakers.
The Cervena stand was right at the entrance and at a junction where people passed by often.
“It attracted a lot of attention,” says a delighted Daniel Jamroz of Honeymilk Media who organised the activity on behalf of Silver Fern Farms.
“The opening night was super successful for us and just the right setting for the brand,” he reports. “The meat was extremely well received, both by the guests and by the other chefs.”
It was also an opportunity to educate the media who attended the event. DINZ consultant chef Shannon Campbell, who was brought in to delight the visitors with tender Cervena tasting dishes, found himself the subject of several interviews – snippets of which have since appeared on social media.
He cooked and presented two dishes highlighting the striploin and leg cuts – venison-tataki with passionfruit, yuzu ponzu sauce and tapioca chip and venison mini-steak with parsnip purée, chervil oil, blackcurrant gastrique and pickled plums. While doing so, he had the chance to educate the 400 plus guests about Cervena’s origin and quality, which he says meets the demands of many chefs, hobby chefs and gourmets for new, exclusive taste experiences. Events in the full programme included five- and six-course dinners matched with wines at high-end restaurants like Ox & Klee, the Excelsior Hotel Ernst and the Hyatt Regency and the main event, a Gastro Party with street food.
Genuss-Festival is planned to take place annually to raise awareness nationwide of Cologne’s culinary potential, the event organisers say. Based on the success of this year’s programme, Silver Fern Farms says it will be there in 2020 to keep the Cervena venison flag flying.
This article appeared in the latest edition of Deer Industry News magazine (issue 98, October/November 2019) and is reproduced here with permission. Check out the magazine for more in-depth deer industry specific news, including on-farm fieldays, trials and more.