Dan Coup DINZ CEO leaving on a high

Dan Coup, Deer Industry NZ

Dan Coup is leaving Deer Industry NZ (DINZ) after six years at the top of its executive team. The latest edition of Deer Industry News includes an interview with him straight from a hot, populous and busy two-week market visit to China.

Coup says he knew now was the right time to make the change, both for DINZ and also for him, personally.

“I’m sad to be leaving because I have enjoyed the people I work for and work with – they’re a great crew. But, it’s been six years and I think it’s right for both DINZ and me to get some renewal and refreshment,” he says in the article.

“It’s good for an organisation to have a new set of ideas and leadership style come up every few years. You need to be careful about getting stuck in your ways, routines and thinking.”

What attracted him to the role was that the deer sector is “compact, cohesive and joined up right the way through the value chain.” It also had a broad purview, which not many other roles have, he says. “All the way from science inputs to farming, to supporting the marketers who are putting the product in front of consumers.”

Coup says he is proud of “some really good things” that DINZ has achieved during his time with the industry. For him, these include the Passion2Profit Primary Growth Partnership programme and witnessing the evolving collaboration between farmers, venison marketers and even, more modestly amongst velvet marketers.

The biggest gains for the deer industry, he says, have been in the increased confidence and engagement of the farmers, exporters and processors, who seem well placed to respond to whatever the next set of challenges or threats will be.

In the article, he praises the skilled and committed staff he has led over the past few years, thanks the DINZ board members for their leadership and support and also the “extended family” of deer industry people – farmers, processors, marketers, scientists, vets, agents, consultants and others.

“I’ve really valued their advice and support.”

Deer Industry News 97Coup will start his new role as chief executive of the Queen Elizabeth II National Trust on 7 October. QEII has a mission to partner with landowners to protect special places on private land for the benefit of present and future generations and is one way the primary sector is already doing great things in the area, he says.

“The primary sector needs to improve its standing and the respect it receives from the general public. QEII presents a unique opportunity to show more clearly what good environmental citizens farmers really are.”

Dan Coup departs DINZ on 4 October. The search is on for a replacement to fill some very big shoes and is expected to attract plenty of interest.

Other news in the edition includes a round-up of the latest Summer Cervena promotion activity in Europe and a delegation of leading international chefs gaining a first-hand look here at New Zealand venison as part of Alliance Group’s Pure South Discovery Series. In addition, the latest New Zealand venison dossier packed with the latest health and nutrition information is almost ready for mail-out to health professionals around the world.

You can read the full articles in the latest edition of Deer Industry News magazine (August/September 2019). Check out the magazine for more in-depth deer industry specific news, including on-farm fieldays, trials and more.

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