Olympic pole vaulter bronze medallist, Eliza McCartney, has joined the star-studded team of Iron Maidens, Beef + Lamb New Zealand (B+LNZ Inc) has announced.
McCartney follows in the footsteps of a select number of high-achieving athletes and join the current trio of sports ambassadors representing Beef + Lamb New Zealand; Sophie Pascoe, Lisa Carrington and Sarah Walker.
Looking ahead from Rio, McCartney is excited at the opportunity and is looking forward to working more closely with the Iron Maiden team.
“I’m thrilled to be joining such a talented group of women. There are so many important messages the Iron Maidens represent, be it around health and nutrition, sustainability or simply, delicious food. I feel really lucky to be a part of that,” she says.
Sarah Walker has been mentoring the pole-vaulter during the past few months and is looking forward to having her join the Iron Maiden team.
“Eliza is a huge talent and is passionate about what she does, her performance in Rio was incredible! Watch this space, this girl has a big career ahead of her,” says Walker.
McCartney showcased her skills to the world in Rio, excelling well beyond her years and experience and B+LNZ Inc chief executive Rod Slater says she is a welcome addition to the group.
“These athletes each have a strong understanding of the important role that beef and lamb plays in their diets and training regimes,” says Slater. “We have some powerful stories to tell on behalf of our farmers and who better to communicate those than the Iron Maidens.”
Kiwis can expect to see the faces of the four girls early next year as the Iron Maidens form the basis of B+LNZ’s next marketing campaign.