Fieldays 2016: there’s an app for that …

Fieldays PR - Fieldays at your fingertips with user-friendly appNew Zealand’s primary sector is descending on this country’s premier agricultural event, Fieldays 2016, at Mystery Creek near Hamilton next week. This year, for red meat sector visitors and all the others, finding your way around – and back to the ute – will be even easier, with a new Fieldays app putting information in the palm of your hand.

The app, sponsored by Fieldays’ innovation and technology partner Vodafone, is focused on providing a user-friendly mobile experience, allowing visitors to the event to easily navigate around the site, find their cars at the end of the day and create their own schedule of features to see.

NZ National Fieldays Society™ Head of Events Lee Picken says the app presents visitors with all they need to move around the event.

“We’ve built a new app this year with the express aim of enhancing visitor experience at Fieldays,” says Picken.

“By providing such a user-friendly app, we’re making it even easier for exhibitors and visitors alike to navigate the site, finding whatever they may need.”

Fieldays 2016 has over 1,000 exhibitors and finding each one has been made simple with an easy-to-use interactive map and search function that will ensure everyone can find their favourite exhibitors and places to eat amid the crowds.

Among the red meat exhibitors this year are Affco NZ (D13), Greenlea Premier Meats (F53), Green Meadows Beef (KB37) and Wallace Corporation (F55).

The Red Meat Profit Partnership also has a panel discussion at 10.30am on Wednesday 15th June ‘Innovative approaches to improving practices in the red meat sector’, which will be repeated on 11am on both Thursday and Friday.

Doug Avery, the Resilient Farmer, will be talking about ‘Building a more resilient future’ at 12.30pm on Thursday 16 June. You can also catch him  at 12.30pm on Friday and 11am on Saturday.

“It was great to be able to support Fieldays to enhance the app, making life easier for visitors attending the event,” says Vodafone’s chief executive Russell Stanners. “We’re always keen to take up any opportunity to innovate, whether it’s helping to improve the performance of a farm, or doing something simple like helping someone find their ute.”

There are over 11 vehicles parked every minute during Fieldays, and now visitors can forget forgetting where they parked with the app’s ability to ‘pin your vehicle’s location’ for a seamless exit at the end of the day.

Visitors can also quickly find essential event information and then add the must-see events to a calendar so they won’t miss a thing over the action-packed four days.

Fieldays is on from 15 to 18 June at Mystery Creek, Hamilton. You can download the app now from the iTunes store or Google Play. Find out more at

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