The Meat Industry Association (MIA) took part in a jointly-hosted stand at a Chinese trade show in China in June, the first time the association had ever participated in a show.
The New Zealand red meat sector stand was jointly hosted with Deer Industry New Zealand (DINZ) and New Zealand Trade and Enterprise (NZTE) at the second China International Food, Meat & Aquatic Products Exhibition (FMA) 2016.
“Working with DINZ and NZTE was an excellent opportunity to raise the profile of the New Zealand red meat sector in one of our most important markets”, says MIA trade and economic manager Sirma Karapeeva.
“It was also in line with what other countries such as Australia, the US, Brazil and some EU members are doing to strengthen relationships with the CIQA.”
The show was a part of the MIA’s most recent visit to China, continuing its work to deepen the ‘industry-to-industry’ relationships between the two countries.
Following participation in the business delegation to China led by the Prime Minister this April, MIA chief executive Tim Ritchie, led a small delegation to Shanghai in June to further deepen relationships with the China Entry-Exit Inspection and Quarantine Association (CIQA).
CIQA is an important industry organisation set up to be the liaison between Chinese industry and government on border issues. It has very close links to the Chinese regulator and has a role in implementing government regulations.
During the visit, MIA signed a Framework Agreement on Food Safety and Trade Development Cooperation with CIQA, which sets out the basis for regular cooperation and engagement between the two associations.
This is the third such arrangement that MIA has signed with major Chinese industry organisations. Last year MIA signed a Memorandum of Understanding with the China Meat Association and in 2014 with the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products.
These arrangements and the regular exchanges that are now taking place are part of an ongoing programme to strengthen the ‘whole of industry’ relationships between the two countries, notes Karapeeva.
As well as signing the Framework Agreement, the MIA participated in two events organised by CIQA. Tim Ritchie presented at the International Import & Export Food Policy, Laws and Regulations Summit 2016, describing how the New Zealand meat industry meets international market demands through best practice and innovation. Tim Ritchie also took part in the opening ceremony of the 2016 China International Food, Meat and Aquatic Products Exhibition.
This article appeared in Food NZ magazine (August/September 2016) and is reproduced here with permission.