New online livestock trading platform

The new online livestock trading platform will be one of the new technologies under the spotlight at MobileTECH 2017.

A new online livestock trading platform, designed to make stock trading easy, secure and cheaper for the farmer, recently signed a strategic partnership with Federated Farmers NZ.

Federated Farmers chief executive Graham Smith says the trend for all manner of business transactions to be done online is acclerating and it’s no different for farming.

Sheep, beef and deer producers are amongst the farmers up against adverse weather, roller-coaster financial and export market trading conditions, not to mention waves of new regulations.

“Every dollar counts and StockX delivers a digital platform that fives farmers more flexibility,” says Smith, who adds that Federated Farmers is improving its own digital footprint. “We’re delighted to partner with an industry leader such as StockX.”

StockX was launched just over a year ago by farmer shareholders and now boasts over 1,500 farmers trading their livestock on the platform. According to Feds, farmers using the platform not only can extend their sale or purchasing reach well beyond their own district. but also can keep gains from lower commissions, fees and transport costs behind the farm gate.

North Canterbury farmer Dan Hodgen says all the feedback he’s had about StockX is that it’s “straightforward to use and provides a level of security without an over-the-top cost.”

The Federated Farmers Meat & Fibre spokesman for North Canterbury learned about those advantages when drought encouraged him to look to the North Island to sell lambs. He was advised there was no demand but decided to test that for himself using StockX.

“You’re chasing best value and the biggest thing is that it opens a lot more doors,” he says. “You’re accessing a wider market than perhaps your agent is willing to deal with.”

You’ll be able to find out more next March at MobileTECH 2017 in Rotorua, where StockX managing director Jason Roebuck is one of the speakers, it was announced recently.

Others include Waiuku dairy farmer Tony Walters, who will be speaking alongside someone from telecommunications company Spark. His is one of the first farms to trial Spark’s innovative internet-of-things, which monitors and collates a wide range of on-farm information using wireless networks.

Early tech adopters, including Canterbury farmer, Chris Allen, Turner & Growers’ pipfruit orchard manager Lachlan Mckay and farmer turned inventor Nigel Taylor will also be on the podium during the event.

MobileTECH 2017 provides a platform for industry to connect, learn and showcase the very latest mobile and digital innovations. It’s also where New Zealand sheep, beef and deer farmers could learn how tech savvy they actually need to be and what the future – where many wireless sensors are being connected through the farm and the endless stream of real-time data that is now available – actually means in this disrupted age of digital technologies.



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