Silver Fern Farms has been voted New Zealand’s most trusted meat brand by consumers polled in the Reader’s Digest 2016 Most Trusted Brand survey.
Reader’s Digest has conducted New Zealand’s Most Trusted survey for the last 17 years, with the aim of uncovering New Zealanders’ attitudes on the most trustworthy professions, people, and brands. The Reader’s Digest Trusted Brands Awards has become a signature event here in New Zealand and globally, and generates massive interest and media coverage worldwide.
Silver Fern Farms came out on top in the Meat & Poultry category this year, ahead of high quality meat brands such as Tegel, Hellers, which were both highly commended, and Ingham.
Silver Fern Farms general manager marketing Sharon Angus says the company is thrilled to be recognised as most trusted brand in such a highly competitive category, especially when judged alongside some of New Zealand’s most iconic meat brands.
“We pride ourselves on being a passionate New Zealand food producer providing Kiwis and consumers all over the globe with inspirational food. The company’s been around for over 50 years, but it’s only since 2008 we’ve been known as Silver Fern Farms. It’s wonderful to have become so familiar and trusted by New Zealanders in such a short time,” says Angus.
“It’s really satisfying to get feedback from consumers that speaks directly to the brand values we hold dear – that’s when we know we’re really connecting.”
Silver Fern Farms’ chairman and farmer supplier, Rob Hewett, says it’s great to see the company becoming firmly established in New Zealander’s minds.
“Lamb, beef, and venison have been popular meats in New Zealand for a long time, and our farmers have always led the way. By having a strong and trusted brand like Silver Fern Farms, we can really set ourselves apart. It’s humbling to know we’ve got the country’s trust behind us too,” says Hewett.
Here are some of the comments on Silver Fern Farms from respondents in the survey:
- “A truly exceptional product from a company that has been around for more than half a century. The guarantee of free-range farms makes me trust them most.”
- “Very good quality brand. Product is extremely high quality and is really great to use.”
- “Their animal welfare practices are good and you can taste it in their products.”