New Zealand beef producers are lining up in the hunt for New Zealand’s top beef producer of the decade. Ten finalists were announced today in the competition that is being run to celebrate a decade of the Steak of Origin Challenge which aims to find the nation’s most tender and tasty sirloin steak.
The results of over 3,000 entries from the last nine years of competition have been analysed and will be combined with the results from this year. Beef + Lamb New Zealand Ltd’s chief executive, Dr Scott Champion says 10 years of the Steak of Origin Challenge is a significant milestone for the competition.
“This competition is keenly contested by farmers who are focused on producing the best steak and it goes from strength to strength each year,” he said. The Steak of Origin Producer of the Decade will be decided by the results of this year’s Steak of Origin challenge with semi-finalists also announced today. Ten judges from the past nine years of competition have been invited back to help determine the winner. The judging line-up includes Allyson Gofton, Sir Colin Meads, Sarah Ulmer and Associate Minister of Agriculture, Hon. Nathan Guy. An award for the Brand of the Decade will also be presented to a steak brand which has consistently delivered a quality product. The Steak of Origin semi-final will be held at Gorilla Restaurant in Christchurch on Friday 4 May followed by the Grand Final held during the Beef + Lamb New Zealand Beef Expo in Feilding on Monday 14 May, where all the winners will be announced.