On show at Anuga 2015

In two weeks time, New Zealand exporter representatives will be busy mingling once again with their trade buyers from around the world at this year’s vast Anuga trade fair in Cologne, Germany (10 to 14 October 2015).

Anuga 2015Anuga Meat is one of the largest sections of the biennial fair. This alone has around 850 exhibitors from approximately 50 countries. Its organisers describe it as “the most comprehensive information and ordering platform worldwide for meat, sausage, game and poultry”. Spanning 55,000 square metres in halls five, six and nine of Koelnmesse, Cologne’s enormous exhibition and conference centre. Red meat will be concentrated in halls six and nine, while sausages will be on show in halls 5.2 and six and poultry in Hall nine.

A number of New Zealand export meat companies, including Alliance, AFFCO, Silver Fern Farms and Duncan (NZ) Ltd will be attending and showing their products to the expected mass of around 155,000 trade buyers attending the fair from around the world.

According to AlliPure South Venisonance sales manager Terry O’Connell, the co-operative will have a comprehensive display of Pure South branded products including lamb, mutton and venison on German importer Prime Meat’s stand (Hall 6.1, stand D010/E011). The company’s Ashley brand will be showcased on another importer Alex Eyckeler’s stand, alongside a lower profile showing for the Pure South brand. He says there will be up to three Alliance representatives attending the event.

AFFCO has its own stand in Hall 6.1 (D101), while Silver Fern Farms representatives, no doubt, will be attending the show and meeting and talking to its trade buyers off site.

Venison exporter and processor Duncan NZ’s chief executive Andrew Duncan is heading up to Europe for Anuga, where the company’s products will be included on exhibiting customers stands, he says.

At least six importers and distributors are showing New Zealand venison on their stands and Deer Industry NZ is supplying  three chefs to help their efforts.

The New Zealand lamb, beef and venison on display will be competing for attention in Anuga Meat alongside companies such as Bell, Beretta, Campofrio, Danish Crown, JBS, MHP, Nippon Ham Foods, Plukon Poultry, Rügenwalder Mühle, Tönnies, Vion, Westfleisch and Wiesenhof. There are also arge joint participations from Argentina, Australia, Belgium, Brazil, France, Italy, Canada, Austria, Spain, South Africa, Turkey and the USA.

Anuga organisers say the whole fair has been completely booked out with a record-breaking 7,000 exhibitors taking space at the four day fair. Anuga will be opened on 14 October Christian Schmidt, the German Minister for Food and Agriculture. Evangelos Apostolou, the Greek Minister for Agricultural Development and Food, will also make a speech during the opening ceremony. Greece is the partner country of Anuga 2015.

According to the organiser, themes trending at this year’s show include health and functional food, gourmet products, halal, organic, ingredients, private labels, fair trade products, kosher, vegetarian products and, for the first time, vegan food with over 1,000 exhibitors stating they will be showing it.

Sellers and buyers deep in discussion at Anuga 2013.
Sellers and buyers deep in discussion at the Alliance stand at Anuga 2013

Anuga is open exclusively to trade visitors from the retail and gastronomy trades from Saturday 10 October 2015 until Wednesday 14 October from 10am to 6pm on all days. www.anuga.com.


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