Retailers need to tread carefully in transparency and traceability

Professor David Hughes speaking at last year's Red Meat Sector Conference. Photo BLNZ.

” …in an era where transparency and traceability for food products are top of mind, retailers must tread very carefully. a loss of integrity translates very quickly into loss of trust and fewer customers.”

In their latest Supermarkets in Your Pocket blog post, Professor David Hughes and Miguel Flavian examine British retailer Tesco’s faux farm brand dilemma.

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