RMSC: $1 billion more earned for sector

Red Meat Sector Conference logo no dateThe New Zealand sheep and beef sector earned $1 billion more for its efforts in the year to end June 2015, delegates at the 2015 Red Meat Sector Conference heard on Monday.

Around 230 from the red meat sector gathered in Nelson on Monday for the sector’s fifth annual conference, jointly organised by the Meat Industry Association (MIA) and Beef + Lamb NZ Ltd (B+LNZ).

“This conference is as much about the contacts as the content,” commented MIA chairman Bill Falconer who opened the conference alongside his counterpart at B+LNZ Ltd James Parsons.

The content didn’t disappoint. The speakers, several of which were returning but with new and updated material, showed an evolving New Zealand meat industry and a challenging and volatile global meat scene ahead, but containing plenty of opportunities for New Zealand meat in the mix.

The task of reporting against the industry’s Red Meat Sector Strategy (RMSS) fell once again to B+LNZ’s chief economist Andrew Burtt. His biggest reveal was that sheep and beef sector earnings from all markets, including New Zealand, rose to $9.5 billion in the year to end June 2015, $1 billion more than reported for the previous year. This has been mainly due to increased beef exports at higher prices to the US and also to China, combined with a more favourable exchange rate later in the year and is a significant step forward towards the $11.4 billion goal set for the sector in 2025.

We’ll have more for you on that and more later, but the line-up of Red Meat Sector Conference 2015 speakers included:

  • Environment Speaker Panel: John and Catherine Ford, Bryce Johnson and Phil McKenzie, facilitated by Colin James, Hugo Group.
  • Bill Falconer, chairman, Meat Industry Association
  • James Parsons, chairman, Beef + Lamb NZ
  • Richard Brown, GIRA Research:The international meat industry – an update.
  • Andrew Burtt, chief economist, B+LNZ: Domestic trends and measuring progress against the Red Meat Sector Strategy
  • Professor David Hughes, Emeritus Professor of Food Marketing, Imperial College, London: Profiting from peak meat
  • Steve Carden, chief executive, Landcorp: How changing consumer tastes are changing the way we farm
  • Marc Elliott, director, UMR Research: Drivers of high-performing farmers
  • Colin James, director Hugo Group: Navigating choppy economic and political waters
  • Arron Hoyle, director, Black Dragon Advisors: China market overview, insights and global perspectives on beef
  • Dr Mary Quin, chief executive Callaghan Innovation: Innovation or oblivion – how technology disrupts industries
  • Dr Michele Allan, chair, Meat & Livestock Australia: MLA – The journey in the last two years to levy payer satisfaction
  • Matt Costello, meat industry analyst Rabobank: Maximising the cut – breaking it all down.

As always, industry took its annual networking opportunity seriously, with plenty of deep discussions taking place in the break sessions.

Copies of available presentations will be available in due course at www.redmeatsector.co.nz.

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