Summer high for Mountain River Venison

Deer Industry News June-July 2015A new summer product is pulling North American chefs towards New Zealand venison, thanks to market activity from Mountain River Venison Ltd, one of the five venison exporters involved in the deer industry’s Passion2Profit (P2P) Primary Growth Partnership. The company is profiled in the latest bumper conference edition of Deer Industry News.

The June/July edition  edition (click on the image right to see an online 3.6 MB PDF copy, printed copies of the magazine will be available later this week)  also carries full coverage of the recent Deer Industry Conference in Napier with a taste of what the $16 million P2P will bring over the next seven years. In addition, there’s a venison marketing update from conference presentations from First Light Venison, Alliance Group, Silver Fern Farms and Duncan New Zealand, and an interesting science lesson on velvet immune function work from AgResearch’s Stephen Haines, along with the latest venison and velvet market reports. And, much more besides …

Copies of the presentations from the Deer Industry Conference are now available at the Deer Industry New Zealand website, while the Rural TV live-stream footage can be viewed at the Rural TV YouTube channel (see below).

Read more …


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  1. No “near-term nirvana” for venison in China - MeatExportNZ

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