origin brand Archives | MeatExportNZ

Taste Pure Nature a win for the entire red meat sector

July 3, 2019

Beef + Lamb New Zealand’s (B+LNZ) Taste Pure Nature country of origin brand was recognised on Monday night at the inaugural Primary Industries Awards, with the team behind the project humbled at winning the Primary […]

Julie McDade: From US TV to beef processing

June 26, 2019

From US TV networks to New Zealand beef works veterinarian it’s been a “bizarre” career progression into Greenlea Premier Meats’ senior management for Dr Julie McDade, but she’s relishing the challenge, she tells MeatExportNZ. Greenlea’s […]

Barber’s Wire: Taste Pure Nature launched in California

April 17, 2019

After more than a year’s thorough research and careful planning the New Zealand red meat sector’s country of origin brand Taste Pure Nature has been launched in the chosen test market of California, writes red […]

Former Meat Board production supervisors reminisce

April 8, 2019

On 12, 13 and 14 of March, the former New Zealand Meat Board Production Supervisors, who were finally disbanded in 1999, held a reunion in Christchurch. The event, co-organised by former chief production supervisor Graeme […]

Encouraging results from Taste Pure Nature origin brand launch

March 28, 2019

Early results are very encouraging from Beef + Lamb New Zealand Ltd (B+LNZ)’s rollout of its Taste Pure Nature country-of-origin brand campaign in California. Since officially launching on Thursday 21 March, there have been 162 […]

Barber’s Wire: Strong progress with origin brand development

November 6, 2018

Red meat origin brand Taste Pure Nature is on track to be launched early next year in California, more specifically in the target cities of San Francisco and Los Angeles, with the full support of […]

Investment needed for NZ red meat sector to realise sustainable advantage – industry report

October 10, 2018

Increased investment into the ethical and sustainable aspects of New Zealand’s red meat production systems can deliver a range of benefits for the sector, according to a recently-released report by agricultural banking specialist Rabobank. In […]

Sheep and beef farmers positive about the future

September 25, 2018

More than two thirds of sheep and beef farmers are positive about the future of the industry but watchful of changing headwinds, according to research by Beef + Lamb New Zealand (B+LNZ). Sixty-eight per cent […]

B+LNZ welcomes Sir Peter Gluckman’s report on agricultural emissions

September 13, 2018

Beef + Lamb New Zealand (B+LNZ) has welcomed the final report from the Prime Minister’s former Chief Science Advisor Sir Peter Gluckman which effectively endorses B+LNZ’s approach for individual farm plans as a tool for […]

Barber’s Wire: The world is not yet falling apart

September 5, 2018

Much to a lot of people’s surprise, the world economy is resisting the dire predictions of many commentators, just as the New Zealand economy continues to perform much better than businesses are prepared to accept, […]

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