origin brand Archives | MeatExportNZ

Barber’s Wire: Taste Pure Nature launched in California

April 17, 2019

After more than a year’s thorough research and careful planning the New Zealand red meat sector’s country of origin brand Taste Pure Nature has been launched in the chosen test market of California, writes red […]

Former Meat Board production supervisors reminisce

April 8, 2019

On 12, 13 and 14 of March, the former New Zealand Meat Board Production Supervisors, who were finally disbanded in 1999, held a reunion in Christchurch. The event, co-organised by former chief production supervisor Graeme […]

Encouraging results from Taste Pure Nature origin brand launch

March 28, 2019

Early results are very encouraging from Beef + Lamb New Zealand Ltd (B+LNZ)’s rollout of its Taste Pure Nature country-of-origin brand campaign in California. Since officially launching on Thursday 21 March, there have been 162 […]

Barber’s Wire: Strong progress with origin brand development

November 6, 2018

Red meat origin brand Taste Pure Nature is on track to be launched early next year in California, more specifically in the target cities of San Francisco and Los Angeles, with the full support of […]

Investment needed for NZ red meat sector to realise sustainable advantage – industry report

October 10, 2018

Increased investment into the ethical and sustainable aspects of New Zealand’s red meat production systems can deliver a range of benefits for the sector, according to a recently-released report by agricultural banking specialist Rabobank. In […]

Sheep and beef farmers positive about the future

September 25, 2018

More than two thirds of sheep and beef farmers are positive about the future of the industry but watchful of changing headwinds, according to research by Beef + Lamb New Zealand (B+LNZ). Sixty-eight per cent […]

B+LNZ welcomes Sir Peter Gluckman’s report on agricultural emissions

September 13, 2018

Beef + Lamb New Zealand (B+LNZ) has welcomed the final report from the Prime Minister’s former Chief Science Advisor Sir Peter Gluckman which effectively endorses B+LNZ’s approach for individual farm plans as a tool for […]

Barber’s Wire: The world is not yet falling apart

September 5, 2018

Much to a lot of people’s surprise, the world economy is resisting the dire predictions of many commentators, just as the New Zealand economy continues to perform much better than businesses are prepared to accept, […]

Barber’s Wire: B+LNZ Levy increase targets investment in essential areas

June 27, 2018

Beef + Lamb NZ Ltd is conducting a four week consultation process with its members as it seeks to obtain approval for a modest increase in levies to be applied to four key areas: promoting […]

Barber’s Wire: Ambitious environment strategy key to meeting customer demands

June 13, 2018

Beef + Lamb New Zealand’s environment strategy, launched last month, has the vision for sheep and beef farmers to become ‘world-leading stewards of the natural environment and sustainable communities,’ notes Allan Barber. The strategy’s four […]

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