Taste Pure Nature Archives

Taste Pure Nature a win for the entire red meat sector

July 3, 2019

Beef + Lamb New Zealand’s (B+LNZ) Taste Pure Nature country of origin brand was recognised on Monday night at the inaugural Primary Industries Awards, with the team behind the project humbled at winning the Primary […]

Julie McDade: From US TV to beef processing

June 26, 2019

From US TV networks to New Zealand beef works veterinarian it’s been a “bizarre” career progression into Greenlea Premier Meats’ senior management for Dr Julie McDade, but she’s relishing the challenge, she tells MeatExportNZ. Greenlea’s […]

Good Food 4: Protein

June 7, 2019

Red meat sector representatives attending this year’s New Zealand Institute of Food Science and Technology (NZIFST) ‘Good Food 4’ conference in Christchurch have an interesting programme to dip into, once again. This year four main […]

Barber’s Wire: Taste Pure Nature launched in California

April 17, 2019

After more than a year’s thorough research and careful planning the New Zealand red meat sector’s country of origin brand Taste Pure Nature has been launched in the chosen test market of California, writes red […]

Stuart Hall, AgResearch speaking at the AgResearch Meat Technology Workshop

MIA Focus 2: Transformative technologies at AgResearch Meat Technology Workshop

April 9, 2019

Opening the 2019 AgResearch Meat Technology Workshop, AgResearch partnerships and programme director Stuart Hall pointed to the five global mega trends – a hungrier world, a wealthier world, choosy customers, transformative technologies, along with a […]

Former Meat Board production supervisors reminisce

April 8, 2019

On 12, 13 and 14 of March, the former New Zealand Meat Board Production Supervisors, who were finally disbanded in 1999, held a reunion in Christchurch. The event, co-organised by former chief production supervisor Graeme […]

Encouraging results from Taste Pure Nature origin brand launch

March 28, 2019

Early results are very encouraging from Beef + Lamb New Zealand Ltd (B+LNZ)’s rollout of its Taste Pure Nature country-of-origin brand campaign in California. Since officially launching on Thursday 21 March, there have been 162 […]

Focus on environment and exports at Beef + Lamb NZ annual meeting

March 22, 2019

Beef + Lamb New Zealand’s (B+LNZ) Annual Meeting in Timaru on 21 March has focused on how the conversation on food has changed, with consumers thinking more about the provenance of their food and how […]

Taste Pure Nature origin brand goes live in California

March 21, 2019

The New Zealand red meat sector’s origin brand ‘Taste Pure Nature’ has gone live today in the United States. Beef + Lamb NZ (B+LNZ Ltd)’s general manager international market development Nick Beeby covered the latest […]

Barber’s Wire: NZFAP essential to high value exports

February 28, 2019

Since the start date of 1 July 2017 the NZ Farm Assurance Programme (NZFAP) has already generated a high uptake by processors and producers with a significant level of success, writes Allan Barber. According to […]

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