The next year will be a tricky one for the global meat market, but there are new growth opportunities available for those who read the market well and respond quickly, says rural lender Rabobank in its latest global outlook for meat.
This suggests consumers are set to benefit from downward pressure on global meat prices in 2017. While global meat consumption continues to rise, a supply-driven and more competitive market will create challenges for producers, putting pressure on prices and margins, Rabobank forecasts. The predictions are included in its report Prices Under Pressure in a Supply-Driven Market: Global Outlook for Animal Protein in 2017.
Justin Sherrard, Rabobank’s global strategist – animal protein, says: “In a market driven by supply, we expect prices to come under pressure next year – a boon to consumers but a clear challenge for producers and processors.”
Rabobank predicts that China will continue to exert a huge influence on the global meat market. The world’s most populous country increased pork imports to record levels in 2016 and Rabobank forecasts these import levels will remain constant next year. China’s beef and poultry imports are also expected to rise.
“With rising demand, we forecast that China will maintain its 2016 record levels of pork imports next year and could increasingly seek something akin to ‘imports-plus’, locking in supply as it targets food safety and security for its growing population,” he says.
In the US, production is expected to continue growing, but consumers’ appetites are being tested as record levels are reached. The strong dollar and uncertainty over future trading relationships with China and Mexico create potential headwinds for American producers. The US is currently the world’s largest exporter of pork to China, excluding the EU.
“US producers head into 2017 grappling with the potential of changes to the country’s trade policy and further currency movements,” he says. “Indeed, with worldwide currency fluctuations depending on political machinations as well as central bank decisions, we are becoming accustomed to expecting the unexpected.”
New growth opportunities for those who read the market well and respond quickly
In New Zealand, beef herd rebuilding following drought and lower dairy prices is expected to limit the availability of cattle which is likely to keep domestic prices firm, although softer global prices are forecast to exert downward pressure on cattle prices. Lamb demand fundamentals moving into 2017 are improved after a challenging 2016, however, the strong currency is expected to be the major impediment to improved returns.
Around the world, Rabobank predicts an increasingly complex production market, making it more challenging for producers to exploit opportunities. They may come under additional pressure to adapt their systems to mitigate threats including the focus on antibiotics use, the attention on livestock as a source of greenhouse gases and growing retailer competition. Rabobank highlights that this complexity is creating new growth opportunities for the producers and processors that read the market well and respond swiftly.
They are likely to respond by strengthening supply chains, co-ordinating inputs and increasing transparency to improve traceability in supply chains, Rabobank says.
Sherrard says: “The onus is very much on producers to mitigate the concerns of consumers, particularly around animal health and welfare issues, by adapting their production models and supply chains. This is a challenge which will continue to be a major theme in 2017.”
Rabobank’s Global Outlook for Animal Protein is produced annually, and is one the most closely-watched forecasts for the coming year’s market prospects.
Rabobank’s analyst animal proteins Matt Costello outlines the situation below.