Value to shout about

RMC2013 - Professor David Hughes. Photo B+LNZProfessor David Hughes, emeritus professor of food marketing at Imperial College London, looks at the principal success factors behind the success of the ‘hard discounters’ Aldi and Lidl in his excellent blog, co-written with colleague Miguel Flavián.

He believes the big retail chains will claw their way back towards more commercial respectability. “But not before Aldi and Lidl snatch a few more market share points from slow footed grocers,” he says.

Read more at ‘the Supermarkets in Your Pocket’ blog …

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