Venison schedule lifted 31 percent in January

Deer Industry News, February/March 2018

It’s looking good for venison at the start of 2018. The average published venison schedule price was at $10.18 per kg for January 2018 – 31 percent higher than in January 2017 – and was the first time the schedule had lifted in that month, according to the latest edition of Deer Industry News magazine.

The latest Deer Industry NZ venison market report within the magazine also says European importers are reporting the success of the most recent chilled season, with most having sold all product, though pointing to the high prices causing some customer resistance. The importers have also noted a lift in the overall quality of export New Zealand venison. Part of the reason for the lift in schedule prices is prices for lower-value carcase components, such as bones, have lifted considerably thanks to demand from petfood manufacturers.

Confidence in the deer industry has been marked by a ‘boomer of a sale season’ in this year’s sire stag sales, with around $7 million being spent on sires, velvetting stags, hinds and semen.

The New Zealand deer sector will gather to consider ‘Staying ahead of the Game’ at the annual Deer Industry Conference in Timaru from 15-17 May.  The first day features deer industry business, including the Deer Farmers Association (NZDFA)  AGM and welcome dinner. This is followed by an agribusiness focus on 16 May, including futurist Craig Rispin and venison and velvet marketing sessions, before the annual awards dinner, sponsored by Alliance Group. A tour of iconic deer farming stations throughout the Rangitata Gorge region has been organised by the South Canterbury/North Otago NZDFA Branch for day three, for those who wish to see them.

Several from the sector will no doubt attend the seventh annual World Deer Congress that will take place in Belokurikha, Russia 20-25 August 2018. An interesting tour is being developed.

The magazine also includes an obituary for deer industry pioneer Robert Wilson, who worked alongside Sir Tim Wallis to found the venison export industry.

You can read all about this and more, including field day reports, in the latest edition of Deer Industry News (February/March 2018) that will hit mail boxes in early March. Click on the image to download the electronic version now.


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