In the news this week …

We’re starting a new weekly round-up of the week’s top meaty news items. Changes to shipping arrangements have been front page news here in New Zealand and will probably be on the minds of delegates for next Monday’s Red Meat Sector Conference in Queenstown. But there’s also been a ‘world first’ for venison scanning, among other items.

Starting from next month, ports in Wellington and Nelson will be added to Maersk’s Southern Star run, which links New Zealand directly to the Malaysian hub port Tanjung Pelepas, according to the Dominion Post. The more reliable service with the dedicated hub will attract chilled meat exporters, Centreport’s operations general manager Steve Harris is quoted as saying, ” … because the time that the product is on the shelf in Europe … is critical.”

This followed the news, earlier in the week when shippers Maersk and Hamburg-Sud announced that they are withdrawing container pickups from the Port of Timaru, slicing $6 million off that Port’s annual revenue and resulting in the loss of about 50 port jobs. The service will be streamlined and will now operate from Napier to Otago. The new arrangements will come into place in mid-September, just prior to the start of the new meat export season.

Also in Timaru, in what’s said to be a “world first for venison scanning”, meat scanning technology already used for lamb and cattle is to be introduced for deer at Alliance Group’s new venison processing chain at Timaru’s Smithfield site later in the season.

Meanwhile, deer farmers are eyeing Europe, as exporters organise their chilled venison contracts for the European game season, according to a Fairfax news report. Venison prices are said to have “so far maintained a level of stability reflected in the meat schedule prices deer producers were being paid.”

New Zealand beef was amongst a ‘greymarket’ consignment of smuggled goods on a container ship seized by Chinese authorities after attempts were made to smuggle it into China. The frozen meat cargo worth US$10 million also contained other beef, chicken wings and pork from the US, Brazil and Australia. One Australian industry commentator has estimated the smuggled meat trade from Hong Kong, Schenzen and Vietnam accounts for 500,000 tonnes each year. Lower tariff rates for New Zealand meat, as a result of the free trade deal with China will make this trade less profitable for smugglers. However, concerns are for food safety of the smuggled perishable products as the cold chain may not be managed efficiently.

Click on any of the links to read more about each item.

Lining up for grass-fed beef in Japan and Korea

 

 

 

 

 

 

 

Chefs in Japan and Korea have been learning more about New Zealand grass-fed beef from award-winning Christchurch chef Darren Wright.

Beef + Lamb New Zealand (B+LNZ)’s market manager for Japan/Korea, John Hundleby says Wright, who has been in the two countries promoting New Zealand beef to a lineup of influential chefs and media, cooked a range of beef dishes at a number of events. His offerings included beef ravioli made from short-ribs, beef tortellini and tenderloin steaks.

“Since Korean and Japanese people are far more familiar with the cooking qualities of grain-fed beef which is more common in the two markets, a highlight at these events is always the demonstration of how to cook a good grass-fed beef steak.”

Japan and Korea are important markets for New Zealand beef farmers. Japan is New Zealand’s number two beef export market by value, worth NZ$230.7million (season ending 30 September 2011) and Korea is New Zealand’s number three export beef market by value, worth $203.1 million (season ending 30 September 2011).

“Beef + Lamb New Zealand works on behalf of farmers in these markets to introduce consumers to New Zealand grass-fed beef and then to develop a preference for it,” Hundleby says.

“Working with chefs and encouraging them to use our product is an important part of getting more Japanese and Korean people to eat New Zealand beef. Influential media also have a valuable role to play in highlighting the health benefits of grass-fed beef that make it lower in fat and higher in Omega-3s than grain-fed beef.”

New blueprint for sustainable beef production

A new blueprint that potentially could be used for sustainable beef production in New Zealand has recently been brought into reality in Brazil and is being trialled in tropical northern Australia. However, its usefulness in temperate zones as a sole certification stamp is being questioned by one sustainability expert.

A group of four cattle ranches in Brazil, Fazenda São Marcelo Ltda, has just been announced as the first to earn Rainforest Alliance certification under a new standard – Standard for Sustainable Cattle Production Systems – developed and first published in July 2010 by the Sustainable Agriculture Network (SAN).

The ranches all met a rigorous set of standards that promote the humane treatment of livestock, the conservation of natural resources and the rights and well-being of workers. The standards were developed by SAN in response to the vast destruction of rainforest that results from cattle farming. IMAFLORA – the SAN representative in Brazil – carried out the certification.

According to Amaldo Eljinsk, chief executive of Grupo JD which manages the enterprise, the standards support the company’s values and management approach, helping it add value to its products, stay ahead of trends and attract buyers.

IMAFLORA is promoting the cattle certification programme in Brazil through its work with other local non-governmental organisations (NGOs, including Amigos da Terra), government agencies and international NGOs (including the National Wildlife Federation).

The current standard covers a summary of the principle of an integrated cattle management system, sustainable range and pasture management, animal welfare, reducing the carbon footprint and additional environmental requirements.

Input from sustainable standards expert Kevin O’Grady of Pinnacle Consulting, in the early stages of the standard, enabled the change of rules to allow the use of natural hormone replacement and de-horning. Since that time, O’Grady, who previously worked in the New Zealand meat industry, has been involved with the development of the standard and its trials in Northern Australia. He has been looking at the feasibility of extending it into temperate regions such as other parts of Australia and New Zealand.

“The way Rainforest Alliance works is that specific clients, such as McDonald’s in the specific case of South America, adopt the standard and suppliers then have to follow it,” he explains.

However, it would take a lot to adapt the standard for temperate zones and some of the issues for tropical farming , like tree cover and protecting livestock from predators, are not relevant, he says.

O’Grady also questions the advantage of this sort of standard for the New Zealand meat industry. “Many customers’ suppliers and investors are looking to independent certification to mitigate reputational risk so it’s not just about meeting a certification requirement for a customer like MacDonald’s.”

Want to find out more? Contact Kevin O’Grady.

 

 

Doing whatever it takes

Adept beef clipOver 400 visits to meat plants here in New Zealand and around the world, up to his elbows and covered in blood and guts, have paid off for Adept clip inventor and managing director Murray Fenton.

Now used widely in meat plants throughout the world, the device reduces or eliminates contamination from gut contents during processing. The clips were first made in the 1970s after a call from a slaughter board supervisor at a local lamb processing plant. In 2009, the company announced that the billionth clip had just rolled off the production line (see Food NZ magazine, June 2009).

Appearing in a video interview alongside three other plastics industry leaders in the latest offering from Leaders Review, Murray says the first plant managers initially didn’t even bother dragging themselves out to see what he was doing. So it was a matter of standing there by himself, getting covered in the worst substances imaginable, stoically applying his new design to the carcases. That was until the the result and the effect on the production process became obvious. “Gustsy! Literally,” says Leaders Review‘s Peter Anich.

“Three out of the four plastics leaders made a point of not calling themselves ‘sales’ folk of any shape when when they started out. In fact, they described how downright awkward about this crucial process they had been. Innovation and product conviction pushed them forward anyway.”

Adept’s website states that of its meat industry products, meet EU and FDA Food-Contact requirements and are compatible with all rendering systems.

View the interviews at Leaders Review – Plastics Industry.

 

 

NZ export revenue expected to decline in 2012/2013

New Zealand’s primary sector export revenue is expected to decline in 2012/13, as prices for commodities, such as New Zealand lamb, beef and venison, continue to come under pressure, according to a new report from the Ministry for Primary Industries (MPI).

Releasing its latest annual review of the sector, Situation and Outllook for Primary Industries 2012, MPI deputy director-general Paul Stocks noted that the prices for New Zealand’s primary industries are falling from relatively high levels but in general remain quite favourable. “Production this season has been generally good – even great for some – due to favourable climatic conditions.”

Summarising the sector, the review notes that meat and wool export revenues are expected to increase by 5.8%, to reach $7.2 billion, in the year ending 30 June 2012, owing to increased meat volumes and wool prices. Prices have been at high levels but now lamb schedule prices are falling back faster and further than the normal seasonal decline, says MPI. “This is because price-conscious consumers in Europe have shifted to less expensive meats. Some further falls are expected, but these should be modest because of lower stock numbers here and overseas.”

For beef, demand and schedule prices have held up better because of robust demand from Asian markets and falls in supply in the US and Australia.

Prices for venison have been falling since September 2011 and are forecast to bottom out in the first six months of 2012 and then rise slowly over the outlook period, reflecting decreasing supply from New Zealand and continuing demand.

The report shows that the meat sector has seen increased meat production this year as a result of favourable climate and pasture conditions.

Exchange rates continue to be of concern – and the greatest area of forecast uncertainty – says MPI.

A pdf copy of the report can be downloaded at the MPI’s website (Publications, News and Resources), where you can also order a hardcopy.

2012 Landcorp Agricultural Communicator of the Year

Steve Wyn-Harris (left) receiving his award from Landcorp chairman, Bill Bayliss.

Congratulations to Steve Wyn-Harris, a Hawke’s Bay sheep and beef farmer and farming commentator, who has just been announced as the 2012 Landcorp Agricultural Communicator of the Year.

Wyn-Harris started his farming career in 1985, when he bought 180 hectares in Central Hawke’s Bay, adding several other blocks over the years, so he and his wife now have 350ha. The properties carry high performance breeding ewes, including a Coopworth sheep stud that uses the latest technology such as sire referencing, AI and gene identification. Bull beef makes up 40% of the stock carried and 15% of the property is planted in forestry and areas of amenity and native plantings are scattered over all the farms. He has won a number of farming awards over the years, most recently last year when the farm took out the East Coast Balance Farm Environment Supreme Award.

He took out this year’s award as a broadcaster with his own local radio show and a regular on the national Farming Show. He is also a longstanding columnist and has been contributing weekly columns for many years and currently appears in NZ Farmers’ Weekly.

The Award is administered by the NZ Guild of Agricultural Journalists and Communicators (NZGAJC) and recognises excellence in communicating agricultural issues, events or information. regarded as the premier award for agricultural communicators, it is also the most valuable prize on offer. Landcorp provides a prize of $2,500, which is part of a funding package of $7,500 in sponsorship for the Guild. The additional funding assists with administration costs, including the award dinner.

Guild President, Jon Morgan, said Steve is a worthy recipient of the award this year. His columns, comments, presentations at conferences cover an extensive range of topics, but his style remains the same, relaxed, whimsical and often humorous. “He is widely respected as an excellent farmer, but has that rare gift of communication that crosses all areas of rural life.”

ANZCO MD new B+LNZ director

New B+LNZ board member: Mark Clarkson

Mark Clarkson, managing director of ANZCO Foods Ltd and a Meat Industry Association (MIA) Council member, has recently been appointed to the Board of Beef +Lamb NZ (B+LNZ) as one of two processor-exporter representatives nominated by the MIA.

Before beginning his current role with ANZCO Foods in March 2004, Clarkson was the chief executive of ANZCO subsidiary CMP Canterbury for 10 years. Prior to that, he was the general manager of Five Star Beef Limited, a 50:50 joint venture with Itoham and ANZCO.

Mark Clarkson joins the other processor-exporter representative on the board, Craig Hickson of Progressive Meats and the six farmer-elected board members.

Clarkson replaces Keith Cooper, chief executive of Silver Fern Farms who resigned earlier this year, having sat on the B+LNZ board since 2009.

Published in Food NZ (June/July 2012).

Strengthening the nutrition platform

Fiona Carruthers.

The meat industry, from food technologists to promoters, now has a credible technical resource for nutritional data on beef and lamb, thanks to a bank of recently completed assessments by Beef + Lamb NZ (B+LNZ) Inc, writes nutrition manager Fiona Carruthers.

Being able to provide nutritional information is becoming increasingly important. In the United States, for example, there is now a requirement that nutritional information must be shown on package labels for certain whole cuts of meat, such as steak, or displayed on charts at the store. Previously, this information was required only for processed foods or for meat products with added ingredients such as marinades or stuffing.

B+LNZ has recently undertaken a project to assess the nutritional attributes of over 50 cuts of beef and lamb. It is the largest analysis ever done on New Zealand’s red meat. Updating and expanding the nutrition composition database strengthens the platform on which all activities and communications are based. Sound science is an integral part of B+LNZ’s nutrition portfolio and this new analysis provides a credible technical resource accessible to everyone inside and outside the industry.

In this issue, details of the sampling and methodology used in the project are explained, as well as some top line results.

Sampling

Several criteria relating to sampling and methodology had to be fulfilled in order for the new data to be eligible for inclusion in databases globally.

Samples of beef and sheep meat for analysis were derived from meat processors across the country over a six month period. The need to obtain a representative number of samples from each region was deemed unnecessary as regional variation was thought to be minimal given New Zealand’s small geographical area. The same was true for the potential influence of breed or feed on composition; it was requested all samples came from New Zealand cattle and sheep raised and finished on pasture. All of the sheep meat analysed was ‘lamb’, that is under 12 months of age without any permanent incisor teeth ‘in wear’. An ‘average’ lamb carcase was determined by selecting from carcase grades in proportion to the national slaughter statistics. Beef samples came from P2 steer carcases – those classified as having light to medium fat cover with good muscle development – weighing between 270-320kg.

Lean and fat samples were analysed separately, giving the ability to provide compositional data for cuts with varying degrees of fat trim, or fully lean, as appropriate. The need for this flexibility is underlined by evidence showing many consumers trim fat after purchasing meat, either before or after cooking.

Methodology

For each of the 23 beef and 25 lamb cuts analysed, an average of 10 samples was collected to give a total combined sample of 3kg lean tissue for both cooked and uncooked product. Sample tissue was prepared by separating bone, fat and lean muscle by boning knife. Analysis was carried out on both raw and cooked samples, using appropriate cooking methods advised by B+LNZ’s food specialist. The diagram below  summarises the procedure followed up to the stage of freeze-drying.

Nutrition methodology flow-chart.

Widely-accepted laboratory procedures were used, in line with the requirements of international nutrient databases. A total of 25 nutrients, including proximate analysis, and 40 fatty acids were analysed in the lean and fat samples. Additional data in this new data set includes figures for long chain polyunsaturated fatty acids and vitamin D. Full amino-acid profiles were determined for four uncooked, lean cuts of both beef and lamb.

Results

Fat

The new data shows New Zealand beef and lamb continue to be low fat protein options for consumers, particularly when eaten trimmed of visible fat. Many cuts remain eligible for the Heart Foundation ‘Tick’.

  • Average total fat content across all lean cuts (uncooked) = 4.66g/100g for beef, 4.65g/100g for lamb
  • Average saturated fat content across all lean cuts (uncooked) = 2.17g/100g for beef, 2.45g/100g for lamb
  • Average cholesterol content across all lean cuts (uncooked) = 43.5mg/100g for beef, 63.5mg/100g for lamb

Omega 3s

Oily fish and other seafood are undoubtedly the richest sources of omega 3s. Lean red meat provides smaller amounts but contribution to the diet may be significant when relative amounts eaten are considered.

  • Average long chain omega 3s across all lean cuts (uncooked) = 41mg/100g for beef, 48mg/100g for lamb.

Vitamin D

Vitamin D is gaining an increasing amount of scientific ‘air-time’, both due to its importance in the diet and increasing levels of insufficiency seen in the New Zealand population and other developed countries. Meat has been viewed historically as a poor source of vitamin D, but 25-OH vitamin D3 is now being recognised as a more ‘potent’ form, with a potency factor of 1.5 – 5 suggested by researchers working in this area. Initial analysis of the vitamin D data shows 100g of beef or lamb can provide about 10% of the daily vitamin D requirement (NZ/Aus = 5μg).

Nutrient claims

Data suggests eligibility for a range of nutrient claims, for example ,g iron, zinc, protein and vitamin B12, according to the trans Tasman Food Standards Code, both as a ‘source’ (≥10% RDI) and ‘good source’ (≥25% RDI), as well as being low in sodium.

This new data confirms lean New Zealand beef and lamb can be promoted on its nutritional attributes. As a nutrient-dense food, a small serving of lean red meat gives large amounts of important nutrients for good health.

Further information is available from Fiona Carruthers, nutrition manager, B+LNZ. Email: [email protected].

Published in Food NZ (June/July 2012).

 

Eyes on US BSE case

A case of the cattle brain disease bovine spongiform encephalopathy (BSE) was diagnosed in a cow in the US in April, holding global meat industry attention, but producing cautious response to date.

The United States Department of Agriculture (USDA) reported that as part of its targeted surveillance system, its Animal and Plant Inspection Service had confirmed a case of BSE in a dairy cow from central California, the first such case since 2006. USDA chief veterinary office John Clifford confirmed that it was never presented for slaughter for human consumption, so at no time presented a risk to the food supply or human health.

Clifford said tests, using immunohistochemistry and western blot tests, “confirmed that the animal was positive for atypical BSE.” Atypical BSE is a rare form of the disease that appears to occur spontaneously. It is different from classical BSE, which is associated with the consumption of ruminant protein.

The US industry leapt into action to reassure markets and consumers that the beef and dairy in the American food supply is safe with US agriculture secretary Tom Vilsack saying that USDA remained confident in the health of US cattle.

When BSE was discovered in animal in 2003, it had a major impact on the US beef industry, as a number of countries banned imports of beef from the US, including Japan and Korea, which had been major US markets.

According to the US International Trade Commission, losses to the industry ranged from $US2.5 billion to $US3.1 billion annually from 2004 through 2007.

Although most markets slowly re-opened their borders, many still impose restrictions on US and Canadian beef. For example, Japan only allows imports of U.S. beef from cattle aged 20 months or less, but its Food Safety Commission is assessing the risk of easing the limit to 30 months.

So far, the response from other countries to the current case has been cautious. Only one country, Indonesia, has banned all US beef imports and, while two major South Korean retailers were reported to have suspended sales of US beef immediately following the announcement, at the time of writing one has since resumed sales.

 Published in Food NZ (June/July 2012).