Congratulations to Beef + Lamb NZ Ltd, which has just scooped the prize for best private sector website at this year’s WriteMark New Zealand Plain English Awards.

The judges were impressed with B+LNZ Ltd’s strong commitment to plain English. “The purpose is really clear and the pages show plain language, active verbs, and short sentences. Useful summaries and clear navigation help site visitors quickly find what they need.”

Chief executive Scott Champion says farmers are the “ultimate straight talkers” so the organisation wanted to make sure the newly revamped website did the same.

“We worked hard to get our website to where it is now, so we’re absolutely thrilled to win this award. We reckon we can do even better still, but it’s splendid to know we’re off to a good start.”

You can check out the award-winning website at www.beeflambnz.com.