$38 million funding for greenhouse gas research

Allan BarberThe Pastoral Greenhouse Gas Research Consortium (PGgRc) has just announced that it has secured funding for a further seven years’ research into greenhouse gas (GHG) mitigation. $2.3 million per annum will be contributed by industry partners to be matched by the Ministry of Business, Innovation and Employment with the balance to come from AgResearch in its capacity as leader of the research project. Meat industry commentator Allan Barber has taken a look in his latest blog post.

The consortium has been in existence since 2002 and to date has spent about $45 million of 50/50 joint venture funding from industry and government. Its members are Fonterra, Beef & Lamb New Zealand, DairyNZ, AgResearch, Landcorp Farming, DEEResearch, PGG Wrightson Ltd and Fertiliser Association Joint Venture.

As its name indicates, the consortium’s sole focus since it started 11 years ago has been on finding ways to mitigate greenhouse gas emissions and during that period it has made some significant advances. It has developed knowledge specifically in sequencing the first rumen methanogen genome, developing a low emission sheep flock and finding feeds that can reduce methane emissions.

Mark Aspin, consortium manager, told me that a continuation of the funding will enable the programme to focus on five key areas of research:

  •  Refining  animal breeding tools for low emission livestock
  • Identifying more low greenhouse gas feeds
  • Identifying inhibitors that reduce ruminant emissions
  • Developing a vaccine to reduce ruminant emissions
  • Understanding the productivity effects and enhancing the adoption of mitigations.

The refreshed research programme, while recognising the long term commitment required, will be strongly focused on delivery of mitigation solutions, developed through an increased partnership between the consortium and the New Zealand Agricultural Research Centre (NZAGRC). Both of these organisations will coordinate their operations to ensure rapid delivery of effective options for farmers.

While New Zealand’s greenhouse gas emissions would constitute a significant proportion of our obligations under any future commitment to reduce emissions, political points scoring tends to obscure why it is so critical to get it right. Our economy and our agricultural sector in particular both depend on deciding on the correct entry point which is, I suspect, why the present Government has been so reluctant to commit itself.

Agriculture contributes 46 percent of New Zealand’s greenhouse gas emissions, a proportion no other country comes even remotely close to producing. Ireland with 27 percent is the closest and all other first world economies are in single figures.

The PGgRc has set itself an ambitious goal, stating in its press release “The new work aims to develop a suite of ready-made tools that will reduce greenhouse gases by 30 per cent by 2030 while supporting the agricultural industry’s growth targets of two per cent each year.” The benchmark year is 2008 when I understand emissions were at 1990 levels. As Aspin said “it’s a big challenge, but we think we can get there.”

I suspect the Green party won’t be satisfied with this progress, because anything short of total commitment to eliminating greenhouse gases is unacceptable, whatever it costs the country. But it is a very solid programme of work backed by science and industry and public money which has some challenging, but achievable goals.

The best thing about it is that it won’t send agriculture and the country into a state of bankruptcy, but it should produce some real improvements in our GHG emissions.

Allan Barber is a meat industry commentator and has his own blog Barber’s Meaty Issues. This item has also appeared at www.interest.co.nz.

 

PGP project suggests meat industry ready to co-operate, says Barber

Allan BarberYesterday’s announcement of the Red Meat PGP Collaboration Programme for Greater Farmer Profitability at a total investment of $65 million is fantastic news for the whole industry, says meat industry commentator Allan Barber. The key words are ‘collaboration’ and ‘farmer profitability’, he writes.

The first of these has usually been notable by its absence, while the second combination of words has only been evident at irregular intervals.

Half the funding will be made available from the Ministry for Primary Industries (MPI)’s Primary Growth partnership fund, while 30 percent will come from farmers through Beef & Lamb New Zealand Ltd (B+LNZ) and Meat Board reserves and the balance from six meat companies, two banks and Deloitte.

B+LNZ’s contribution is contingent on levy paying farmers voting in support of the proposal at its annual meeting on 8 March. Although nothing is ever certain, it would be a shock if this support wasn’t forthcoming, because the programme represents a significant step towards fulfilling the objectives of the Red Meat Sector Strategy conducted by Deloitte and completed nearly two years ago.

The aim of the programme is to lift the performance of all farmers to match that of the best performers which was identified in the strategy as the best way of improving industry profitability. There is a significant gap between the top and bottom performers in farming methods and profitability. If this gap can be closed the gains for the sector and New Zealand are enormous.

The participation of the six meat processors – AFFCO, Alliance, ANZCO, Blue Sky, Progressive Meats and Silver Fern Farms – is as meaningful as it is welcome. These are the key sheepmeat processors which is recognition that it is the sheep meat sector in particular where the greatest gains are to be made. However, the focus behind the farm gate shouldn’t obscure the fact that there are substantial gains to be made from greater collaboration in the market place.

A striking aspect of yesterday’s press releases by Ministry of Primary Industries, B+LNZ, Alliance and Silver Fern Farms (SFF) was the difference in tone between the statements by the two meat companies and the enthusiasm with which Beef & Lamb is greeting the opportunity.

The tone of SFF’s press release was less than enthusiastic, emphasising the need for a levy vote in support before the programme could begin and the care taken to ensure this programme did not cut across SFF’s Farm IQ programme which was the first project out of the blocks.

In spite of a first sentence which confirmed SFF’s support for the collaboration programme, the main impression from the statement was that the company was a somewhat unwilling participant and would be guided by the farmers’ decision. If this happened not to be supportive, I was left with the feeling SFF would not be particularly upset.

In comparison with Keith Cooper’s guarded support for the programme, Alliance chief executive Grant Cuff was positively euphoric, stating:

“This new coordinated collaborative initiative will enhance the knowledge and capability in the sheep and beef sector and help improve farm performance, productivity and profitability.

“New Zealand can make significant gains in its export earnings by ensuring all parts of the value chain collaborate so suppliers are using the best available farm and business management practice and tools.

“This initiative is an important step in the implementation of the Red Meat Sector Strategy. We’re supportive of any steps to lift the industry’s game and improve on-farm profitability.”

After my recent call for a sheep meat strategy, I am cheered by this progress. Admittedly, results won’t happen immediately, but it provides an investment over several years during which industry participants will work together for the collective good.

This must be one of the best possible outcomes for an industry which is noted more for its divisiveness than its potential to cooperate in the interest of a better future for all the parties.

Allan Barber is a meat industry commentator who writes a number of columns on the topics. He has his own blog Barber’s Meaty Issues.

Red meat industry to work together

Wayne McNee, MPI.The red meat industry has agreed to work together to promote and assist in the adoption of best practice by sheep and beef farmers, as part of a new $65 million dollar sector development project with Government co-funding.

Wayne McNee, director-general of the Ministry for Primary Industries (MPI), has just approved a commitment of up to $32.4 million from MPI’s Primary Growth Partnership Fund (PGP) for the red meat sector’s new Collaboration for Sustainable Growth programme.

This seven-year programme will bring together a number of participants in New Zealand’s red meat sector including co-operatively owned and privately owned processing companies that together account for a substantial majority of New Zealand’s sheep and beef exports, two banks and Beef + Lamb New Zealand Ltd.

It aims to ensure that red meat producers consistently have access to and are able to effectively use the best-available farm and business management practices, by addressing gaps in technology transfer and ensuring stronger co-ordination between organisations and individuals working with farmers.

MPI Director General, Wayne McNee says the new PGP programme will transform the delivery of knowledge and capability within the sheep and beef sector.

“Importantly this is the most comprehensive collaboration of its type ever seen in the red meat sector, and the opportunities are very exciting. The Collaboration programme will build base capability, delivering benefits across the sector and aligned with other PGP programmes.”

The next step to establish this PGP programme is to develop the contract with the Crown and to seek farmer support for their portion of the investment. It is anticipated that once the required farmer and company approvals and contracts are in place programme delivery can begin, expected to be in the third quarter of this year.

Organisations presently in this initiative are: AFFCO, Alliance Group, ANZCO Foods, ANZ Bank, Beef + Lamb New Zealand, Blue Sky Meats, Deloitte, Progressive Meats, Rabobank and Silver Fern Farms. The programme is designed to be open, enabling others to invest. Participants will establish a formal partnership to run the Collaboration programme.

Chairman of the programme’s Steering Group, Dr Scott Champion says the Collaboration programme is built on the findings of the Red Meat Sector Strategy and will deliver significantly on the Strategy’s sector best-practice theme.

“This initiative is evidence that the industry is committed to delivering on the recommendations of the sector strategy. More industry collaboration is high on the list of Strategy actions, and so to have the red meat industry focused on supporting farmers and united in this programme is of major significance. Importantly, the Strategy also underlined the returns available to all farmers by lifting productivity and management towards that of the country’s highest performing farms.”

The PGP programme comprises several elements, including investigating how farmers prefer to receive and use new information and what drives their profitability, as well as benchmarking and integrating relevant databases. New tools, services and knowledge will be packaged and delivered in a range of ways by programme partners.

“With a new awareness of what drives farm profitability, the Collaboration programme will change the sector’s focus from one that is dominated by price to one focused on performance, productivity, profitability and the factors we can control,” Champion said.

“This investment will support the sector to better control its future and ensure confidence for continued investment.”

The Red Meat Sector Strategy was jointly developed by Beef + Lamb New Zealand and the Meat Industry Association, with funding support from the Government. It was released in May 2011.The Strategy identified a range of activities that, when implemented, will improve sector productivity and profitability, and provide greater certainty for participants.

 

Refreshed toolkit for land and environmental management

New Zealand farmers have a refreshed version of the Land and Environment Planning (LEP) toolkit to help them manage land and environmental issues on their farms.

Produced by Beef + Lamb NZ Ltd (B+LNZ), the toolkit was launched at an event in Christchurch at the end of last week by Minister for the Environment Amy Adams.

The tool helps farmers identify actions to improve production through good environmental management of the land, soil and water resources, says B+LNZ chief executive Scott Champion. “These plans can help them meet regional council requirements too in all parts of the country.”

The sheep and beef sector is an important contributor to the New Zealand economy, producing $7.5 billion a year in export returns. “Consumers in New Zealand’s red meat sector export markets value this country’s commitment to environmentally sound practices,” says Champion.

A copy of the toolkit can be downloaded here.

 

Glamming up for the competition

The competition is heating up for the 2013 Beef + Lamb New Zealand (B+LNZ) Golden Lamb Awards, aka the Glammies.

More than 100 entries from across the country will be competing next year for the Grand Champion title.

The competition, sponsored by Pfizer Animal Genetics, which aims to find New Zealand’s most tender and tasty lamb is entering its seventh year and sees farmers from across the country vying for the Grand Champion title.

B+LNZ Ltd chief executive, Scott Champion, says the competition is an excellent opportunity to profile the quality product New Zealand farmers produce.

“The Glammies gives farmers a chance to showcase breed lines and demonstrate how their animal management talent and hard work in the field culminates in great tasting lamb.”

Winning the top prize is not easy; entries will first be scientifically tested at Carne Technologies to find the top 20.

From here it will be down to the tastebuds of a panel of judges at the Upper Clutha A & P Show in Wanaka on 8 March 2013, where the winner will be determined. Butchers also have an opportunity to profile their product with the Glammies Retailer of the Year Award.

The competition is supported by processing plants across the country. These include: AFFCO, Alliance Group Ltd, Ashburton Meat Processors Ltd, Auckland Meat Processors/Wilson Hellaby, Blue Sky Meats, Cabernet Foods/Kintyre Meats, Harris Meats, Land Meat NZ, Lean Meats, Silver Fern Farms, Taylor Preston/Ken Wilson Meats.

Beef industry stamps footprint

The government recently announced that it will not sign up for new commitments under the Kyoto Protocol when the treaty’s first commitment period expires at the end of next year. However, this does not mean the meat industry’s sustainability focus will lessen, or that this country’s greenhouse gas (GHG) mitigation efforts for the primary sector are not important.
In August, the New Zealand Beef Footprint study was released highlighting beef productivity gains and giving New Zealand’s beef processors and exporters the comprehensive information they need for their customers about the meat’s carbon footprint.
Meat Industry Association (MIA) chief executive Tim Ritchie says that his organisation had supported the study because sustainability is still a critical issue in important markets.
“While it is possibly not as front-of-mind in markets as it was two or three years ago, sustainability remains very important and greenhouse gas emissions are a key component of sustainability.”
The study has created a benchmark for understanding where greenhouse gas (GHG) emissions are occurring across the beef supply chain, including production, processing, transportation and consumption.It has found that the majority (over 90 percent) of emissions occur on the farm. The footprint varies depending on the type of farm, the sex and age of the animals and whether or not animals from the dairy industry are used.
Overall, the weighted New Zealand average GHG emissions from beef animals from sheep and beef farms was 10.5kg CO2-equvalents (CO2-e) per kg of liveweight.Emissions arising from transport to market are extremely low.
Transport accounts for 4.2 percent of emissions, the report shows. In particular, oceanic shipping is very efficient and this study shows it contributes just 1.1-2.7 percent of the total carbon footprint.In addition, consumption accounts for 3.3 percent of emissions while just 2.1 percent comes from processing, which the report notes “is an area over which industry has direct control and where technologies are available to reduce emissions.”
Dr Stewart Ledgard, the lead author of the report says that until there is a globally-agreed methodology for ‘footprinting’ of meat products, it is hard to assess how New Zealand’s footprint compared to others. This study used the Life Cycle Assessment approach, which is consistent with the PAS2050 published standard for GHG footprinting.The beef study was undertaken by AgResearch and funded by the Meat Industry Association, Ballance Agri-Nutrients, Landcorp and the Ministry for Primary Industries greenhouse gas footprinting strategy. B+LNZ Ltd and individual meat processors provided data and information for the study. This adds to a study already completed on New Zealand lamb’s carbon footprint in 2010.

More reading: see ‘A Greenhouse Gas Footprint Study for Exported New Zealand Beef’, M Lieffering, S Ledgard, M Boyes & R Kemp, February 2012.

This article appeared in Food NZ magazine (December 2012/January 2013).

Meat industry leaders support TPP negotiations

Heads of various meat industry organisations  have shown their public support for the Trans Pacific Partnership (TPP) trade agreement negotiations underway in Auckland this week between eleven APEC economies.

They are amongst more than 50 business leaders from some of New Zealand’s largest and most successful companies and business organisations to have signed an open letter to Prime Minister John Key, underlining the importance of international trade and investment for New Zealand.

Among the signatories are Alliance chief executive Grant Cuff, ANZCO Foods’ managing director Mark Clarkson, Silver Fern Farms’ Keith Cooper, Greenlea Premier Meats’ Tony Egan and Sir James Wallace chairman of Wallace Corporation alongside Meat Industry Association chairman Bill Falconer and Beef + Lamb NZ Ltd’s chairman Mike Pedersen and chief executive Scott Champion.

“The signatories to the open letter represent a cross section across all major export sectors in New Zealand, including agriculture, forestry, fishing, horticulture, wine, manufacturing, technology and Maori business. Together they either directly employ, or their members employ, an enormous number of Kiwis,” says the chairman of the New Zealand International Business Forum (NZIBF), Sir Graeme Harrison.

“These business leaders welcome the TPP round taking place in Auckland this week and commend negotiators from the TPP economies for their efforts to conclude a future agreement which should bring benefits for all member economies”.

“The group is aware the negotiation poses challenges for New Zealand policy settings in a number of areas and that the negotiation is complex. We have confidence that Trade Minister Tim Groser and his officials will seek solutions that meet New Zealand’s national interests.”

“We see great advantages for New Zealand arising from a future agreement that is high quality, comprehensive and ambitious, one that eliminates trade barriers, lowers the cost of doing business and makes improvements to the way regional supply chains can link producers and consumers in the region.”

The open letter coincides with the launch of a new business-led initiative, Trade Works, a website (www.tradeworks.org.nz) to help Kiwis better understand the benefits of trade and investment for New Zealand, and understand the potential benefits of TPP.  Funding for the website has been provided by the NZ US Council and the website has been built with the support of thirteen business organisations representing the main export sectors.

“The Council and its partners see value from an effort to create a TPP which meets business and wider needs and reflects the way business is being done today and will be done in the future.  This will assist economic growth and job creation in New Zealand.  Our new website signals that we are also ready to participate with other members of civil society in a dialogue about how TPP can contribute to what it is best for New Zealand,” says the chairman of the NZ US Council, Rt Hon James Bolger.

 

B+LNZ scoops Plain English web award

Congratulations to Beef + Lamb NZ Ltd, which has just scooped the prize for best private sector website at this year’s WriteMark New Zealand Plain English Awards.

The judges were impressed with B+LNZ Ltd’s strong commitment to plain English. “The purpose is really clear and the pages show plain language, active verbs, and short sentences. Useful summaries and clear navigation help site visitors quickly find what they need.”

Chief executive Scott Champion says farmers are the “ultimate straight talkers” so the organisation wanted to make sure the newly revamped website did the same.

“We worked hard to get our website to where it is now, so we’re absolutely thrilled to win this award. We reckon we can do even better still, but it’s splendid to know we’re off to a good start.”

You can check out the award-winning website at www.beeflambnz.com.

NZ farmers encouraged to Twitter

The dawn chorus will have an added ‘tweet’ from now on as New Zealand’s farmers are being encouraged to start using Twitter to connect with their customers.

A forum on social media for farmers, organised by the Primary Industry Capability Alliance (PICA) forum, was held earlier this month.

Beef + Lamb NZ Ltd (B+LNZ)’s mid-northern North Island extension manager Erica van Reenan reports that the forum turned out to have a good turnout from the rural industry. She says representatives left, after an informative six hours, clutching their smartphones, and contemplating how social media could be put to work.

A farmer would want to be on Twitter or Facebook because it enables them to tell their story, explains Reenan. For example, Hunterville sheep and beef farmer and Farmer Council member William Morrison, regularly tweets about life on the farm and has – at the time of writing about 600 followers from all over the world and all walks of life, she says.

“What better way to connect with the people that buy our wonderful products that to tell them the pasture to plate story through a personal connection in easy to understand language.

“There are times when the way we produce food is challenged – more and more, through social media. If you’re not there, how can you defend yourself?” asks Reenan. “Being present allows you to build trust with the customer, who is then more likely to advocate for you.”

As Lincoln University’s Dorje McKinnon put it “Social media is like silage. It can be challenging to get it right – and sometimes it stinks. But, just like the old tractor, it’s a tool and if used right it can add value.”

While 76 percent of New Zealanders have a Facebook account, only 19 percent have a Twitter account, a recent survey has shown.

Read more …

MPI backs awards for Māori farming excellence

New Zealand’s top Māori sheep and beef farmers are being sought in this year’s Ahuwhenua Trophy BNZ Māori Excellence in Farming Award.

The competition was launched by the Minister of Māori Affairs, Hon Dr Pita Sharples, at the Federation of Māori Authorities (FoMA) conference in Taupo last weekend.

The Ministry for Primary Industries (MPI) has announced it has increased its sponsorship involvement from bronze to gold in a deal including $46,000 cash, which Ben Dalton, deputy director general Māori primary sector partnerships, says builds on a long-standing involvement with the competition.

“MPI is committed to working with Māori to enable the sustainable growth of their primary sector assets and this competition fits well with our objectives,” he explains.

“Māori agribusiness has a significant part to play in lifting the primary sector contribution to New Zealand’s economy. By increasing Māori primary sector productivity, we increase the wealth of New Zealand as a whole.”

MPI joins other gold sponsors Te Puni Kōkiri, the Māori Trustee and Beef + Lamb NZ Ltd, together with platinum supporter BNZ and a number of other sponsors.

In a study of Māori freehold land resources – Māori Agribusiness in NZ: A study of the Maori Freehold Land Resource – MPI identified 600,000 hectares of under-performing and 600,000 hectares of under-utilised entities. There were 300,000 hectares (20 percent) of āori freehold land that were well-performing entities.

“So there is a huge opportunity to grow Māori agribusiness entities that are underperforming and supporting the Ahuwhenua Trophy shows what can be done. Even if they are at the top of the game, competitors benefit from high-level peer reviews of their farms and this opens up opportunities to further improve their performance.”

Partnering with Māori to optimise the sustainable use of their primary sector assets will contribute to the Māori economic base. “This base can then be used to self-fund Māori aspirations, whether these are social, cultural or economic,” says Dalton.

“Of the $36.9 billion Māori asset base, a significant $10.6 billion is invested in agriculture, forestry and fishing industries. So harnessing the growth potential of those assets is important.”

The 2013 Ahuwhenua Trophy competition is open to Māori farming properties, either owned individually, or managed by Māori Trusts and Incorporations in New Zealand. The trophy winner will be announced in 7 June 2013. Each year, it alternates between sheep and beef farmers and dairy farmers. The 2013 competition is for Māori sheep and beef farmers.

Further information and entry forms for the 2013 Ahuwhenua Trophy can be found here.

High level of interest in Maori agribusiness funding round

There has also been a high level of interest from groups seeking to promote sustainable resource use in Māori agribusiness, says MPI.

A special Māori agribusiness round in MPI’s Sustainable Farming Fund (SFF), which provides co-funding for small to medium-scale applied research and extension projects, offered about $1 million of co-investment funding in August. It received 47 applications, of which 14 have been approved, subject to contracts being negotiated. MPI aims to have funding contractually committed before the end of December 2012 (with most to be spent in the first year but possibly spread over three years).

“MPI is committed to working with all of our stakeholders, including Māori agribusiness, to ensure that funds like the SFF deliver tangible results to the primary sector”, says MPI’s deputy director-general for resource management and programmes Scott Gallacher.

Meanwhile, the main 2013 annual SFF round opened in late August with up to $8 million of co-investment funding on offer for projects that will encourage sustainable resource use in the primary sectors. Applications closed recently and applicants will be notified by the end of February 2013, with contracts in place so work can commence from July 1, 2013.

Read more about the Ahuwhenua Trophy in the newsletter or at the website.