New M&S and Alliance initiatives

Alliance Group is embarking on a range of new initiatives following leading UK retailer Marks & Spencer’s first visit to New Zealand since agreeing an exclusive supply deal.

The leading meat processor and exporter is to undertake a number of projects in partnership with Marks & Spencer, including various packaging trials designed to increase shelf life, progressing the Central Progeny Trials (CPT), extension of Marks & Spencer’s ‘Pacesetter’ trials to include meat quality and hogget mating, as well as benchmarking the performance of Alliance Group suppliers with UK suppliers.

Alliance Group is the sole supplier of chilled New Zealand lamb to Marks & Spencer, sourcing lambs from approved farms across the South Island for processing at the company’s Lorneville (Invercargill), Pukeuri (Oamaru) and Smithfield (Timaru) plants.

Marks & Spencer supplies a wide range of lamb products to its UK customers, with its fresh lamb cabinet featuring a full selection of bone-in and boneless cuts, and its added-value lamb lines including ‘ready to roast’ leg joints as well as other ‘oven-ready’ cuts which are sold under their premium in-house ‘Cook!’ label.Murray Brown.

Murray Brown, general manager marketing at Alliance Group, said:  “These initiatives underline the strengthening relationship between Alliance Group and Marks & Spencer. It also reflects the confidence that Marks & Spencer has in Alliance Group and our ability to supply quality chilled lamb to the retailer’s loyal customer base.

“We’re certainly encouraged by these initiatives and the opportunities they offer for our farmer suppliers.”

Steve McLean, head of agriculture & fisheries sourcing at Marks & Spencer, said: “These initiatives demonstrate how much we value our partnership with Alliance Group. Marks & Spencer is committed to innovation so we can meet the taste and tenderness requirements of our discerning customers and these initiatives are central to achieving this.”

All Alliance Group products supplied to Marks & Spencer are sourced from registered M&S Select farms so that the cooperative can trace lambs back to their farm of origin.

The M&S Select Farm scheme sees supplying farmers registered on a traceability management system launched by Marks & Spencer in 2009. The programme, which includes lamb suppliers from both NZ and the UK, features a database that monitors farm-management, animal origin, and livestock records.

Alliance Group, in conjunction with AbacusBio (UK), is also pressing ahead with the introduction of its Hoofprint programme to a group of selected UK farmers supplying lambs to Marks & Spencer.

Hoofprint helps farmers measure on-farm productivity and also monitors the carbon footprint associated with their farm. The web-based farmer-friendly programme analyses performance information based on the data collected from each farm in order to determine the size of its carbon footprint. The Hoofprint model is being released to all registered TRAK suppliers in New Zealand.

Marks & Spencer uses two UK based meat processors, Dawn Meats Ltd and Scotbeef Ltd, to cut and retail pack their New Zealand chilled lamb in the marketplace.

Marks & Spencer is one of the UK’S leading retailers with more than 21 million customers every week. The company employs over 78,000 people in the UK and abroad, and has over 700 UK stores, plus an expanding international business operating in 43 different territories around the world.

 

Silver Fern Farms addresses the case for industry consolidation

Allan BarberEoin Garden, Silver Fern Farms’ chairman, has sent an open letter to farmers on behalf of the co-operative’s board of directors concluding with the challenge “it’s really up to us as farmers.” Meat industry commentator Allan Barber has been taking a look through it.

The letter which appears in the farming press this week tackles the much discussed question of a merger of the two large co-operatives, touted as the panacea for the problems of the meat industry. He makes the very valid point that company mergers, unless they are fully supported by the suppliers, impose substantial cost on the companies being merged which benefits the rest of the companies in the industry.

Furthermore, the letter emphasises that industry aggregation would need to involve most of the meat processors, not just the two co-operatives, which reiterates the premise of the mega-merger a few years ago. But as we found then, the different ownership structures made such a merger impossible and nothing has changed since, except for AFFCO’s complete absorption into Talley’s ownership.

A further change has been the serious battering taken by the balance sheets of most if not all sheepmeat processors. I would hazard a guess that there is no appetite or balance sheet strength necessary for the degree of industry capacity rationalisation required.

Just combining assets with more throughput solves nothing, particularly in the long run, when efficiencies and new entrants quickly replace any capacity reduction that may occur as the result of a merger. The important thing is to create additional value for the product being sold which can only be achieved by addressing the three major strands of the Red Meat Sector Strategy (RMSS) – aligned procurement, in market co-ordination and best farming practice.

According to Garden’s letter, SFF is prepared to participate in any plan for better industry coordination, but cannot do it alone. The letter puts the challenge to farmers that they must support those companies which demonstrate a commitment to value creation strategies, capable of lifting the meat industry’s income by $420 per hectare, or from $6 billion to $14 billion by 2025.

The unspoken message is that SFF is taking the lead in value creation strategies and deserves farmer support, but the letter also acknowledges that farmers may wish to supply other companies. However, they should ensure their processor of choice shares the commitment to increasing the industry’s value, rather than having a narrow focus on throughput.

Farmers will no doubt have their own views on whether the performance of individual companies is consistent with the goal of the RMSS or not. Unfortunately this question will be clouded by the volatility of sheepmeat prices globally which ultimately drive the meat schedule or contract prices.

In the meantime, each meat company will pay what it must to procure sufficient livestock. But I am hopeful that the co-operation implicit in the PGP sustainable growth programme will gradually induce a greater degree of mutual trust and understanding between the companies and the farming sector.

But that may be being unduly optimistic!

Allan Barber is a meat industry commentator. This article has also appeared at www.interest.co.nz and also at Allan’s own blog Barber’s Meaty Issues.

Get in behind …

Pressure is building as Beef + Lamb NZ (B+LNZ) moves closer to its levy payers’ vote on 8 March on whether to spend Meat Board reserves on just under a third of the $65 million red meat Collaboration for Sustainable Growth PGP programme.

Looking to the future, a new approach is needed to survive, says Young Farmers’ chief executive Richard Fitzgerald this week in NZ Farmers Weekly. The PGP is the one opportunity to address the wider perspective and give the red meat sector a positive and sustainable future, he’s quoted as saying.

His comments follow those of Jeanette Maxwell, his organisation’s Meat & Fibre chair who is excited about the funding that could “supercharge New Zealand’s red meat exports”. She pointed to the ‘Who’s Who’ of the processing sector involved in the initiative and urged farmers to vote to support the initiative.

Built on the findings of the 2010 Red Meat Sector Strategy, government and processors have already thrown their hats in the ring and are ready to work together and get behind it. This is evidenced by major names on the list AFFCO, Alliance Group, ANZCO Foods, ANZ Bank, B+LNZ Ltd, Blue Sky Meats, Deloitte, Progressive Meats, Rabobank and Silver Fern Farms.

Several, including Alliance, Silver Fern Farms and B+LNZ Ltd have come out publicly since urging farmer support of the initiative.

Banker ANZ has added its weight too saying the industry “risks oblivion” in the coming decades unless it adopts the programme, which it believes is critical to the sector’s survival and which will position New Zealand farmers, processors and exporters to take full advantage of growing global demand for beef and sheepmeat.

“The danger we face is that we are not alone in seeking to exploit the international market for red meat,” says Graham Turley, ANZ’s managing director commercial and agribusiness.

“If we are serious about wanting to develop vibrant, globally dominant and highly profitable agricultural industries, we will need all stakeholders in the industry to bring about change.”

ANZ released a report Greener Pastures: The Global Soft Commodity Opportunity for Australia and New Zealand recently that found New Zealand has the potential to capture $1.3 trillion more in agricultural exports between now and 2050 if targeted actions are taken and the red meat sector can play a major part in realising this potential.

Rabobank NZ chief executive Ben Russell says his bank is also pleased to play its part in this very important initiative. The meat sector will only grow in the long-term if farmers are profitable and competitive in the rough environment of the global animal protein sector, he believes. “While good seasons and high prices are obviously important, so too is the adoption of new technology and the continued development of skills and capability across the industry.”

B+LNZ farmer meetings are being held all around the country to discuss the red meat PGP in the run-up to the 8 March meeting. The farmer-funded organisation has produced an excellent PGP programme at a glance factsheet and more information is available at the website, where registered beef and sheep farmers can also vote online, or by post or in person (or by proxy) at the annual general meeting.

With just over two weeks to go, get in behind the campaign to support the red meat PGP. Add your thoughts below or on Twitter using the hashtag #redmeatpgp. Or, vote, if you are eligible to do so.

B+LNZ’s annual general meeting is to be held at 3pm on Friday 8 March at Wanaka Showgrounds, Ardmore Street, Wanaka.

Walker and Pascoe: glammy judges

Sarah WalkerSporting champions and Iron Maidens, Sarah Walker and Sophie Pascoe are set to judge the 2013 Beef + Lamb New Zealand Golden Lamb Awards, aka the Glammies.

Since its beginnings in 2007, the annual Glammies competition has recognised those producing quality New Zealand lamb.

The 2013 Glammies competition has drawn more than 180 entries nationwide and it is up to Walker and Pascoe to help decide the top tasting lamb.

After an initial assessment at Carne Technology in Cambridge where each entry was tested for yield, tenderness, colour and succulence, the top 20 have now progressed to the final, held at the Upper Clutha A & P show on 8 March in Wanaka.

Walker is in familiar territory after judging the 2012 Glammies entries last year.

“I really enjoyed the competition last year, this year I’m even more excited because I know I can expect delicious New Zealand lamb, and I can show Sophie the ropes” says Walker.

Sophie is equally excited to be sharing the judging table with her fellow Iron Maiden.

“I’m looking forward to really seeing why New Zealand lamb is the best in the world and sharing the experience with Sarah will make it all the better,” she says.

To help with the judging process, the Iron Maidens will be joined by food writer Lauraine Jacobs, Beef + Lamb Ambassador Chef Darren Wright and head judge and chef, Graham Hawkes.

The Glammies are sponsored by Zoetis and further supported by processing plants across the country. These include: AFFCO, Alliance Group Ltd, Ashburton Meat Processors Ltd, Auckland Meat Processors/Wilson Hellaby, Blue Sky Meats, Cabernet Foods/Kintyre Meats, Harris Meats, Land Meat NZ, Lean Meats, Silver Fern Farms, Taylor Preston/Ken Wilson Meats.

Dedication: is the way to go

It’s not only the meat supply chain under strain, the global food chain is too and needs transformation, according to a new report that suggests dedication is the   way to go.

Global bankers Rabobank recently released a new report Transforming the Food and Agribusiness Supply Chain, which argues that the operating environment for food and agribusiness (F&A) companies is becoming increasingly complex as new external influences compound traditional pressures like rising agri-commodity prices. The banker looks at the flaws in the current structure and identifies the dedicated supply chain model “as the next best step” for F&A companies.

It points to the ongoing “food versus fuel” debate, speculation in agri-commodity prices and the regulatory responses this has triggered from governments worldwide as all adding to the complexity of the environment in which the sector operates.

The new pressures exacerbate the flaws in the current supply chain model – currently structured in linear form, featuring short-term partnerships between suppliers, processors and retailers independent from the influence and interests of other members of the chain. Rabobank believes this model is “highly inefficient”: “restricting F&A companies’ ability to respond to changes in supply and demand dynamics, whilst fleeting partnerships limit productivity and restrict innovation.”

A new supply chain model has the potential to transform the industry, the bank proposes. In a dedicated supply chain structure, upstream suppliers and processors enter into long-term partnerships with each other and a downstream leader. Crucially, information and insights are shared along the chain’s length for the benefit of all leaders.

Justin Sherarrd, Rabobank’s global strategist says, “Closer co-operation of this sort will transform the nature of food and agriculture partnerships from transactional ones that are centred around chasing price, to a system focused on creating value.”

Companies embracing this thinking will benefit from reduced risk, improved productivity, access to new markets, enhanced brand and reputation and improved access to capital, according to the report.

The report cites several examples of leading F&A companies that are already active in this space, such as Mars’ decision to release the cocoa genome sequence into the public domain as part of its broader commitment to sustainably sourcing all cocoa purchases by 2020. Furthermore, sector leaders undertaking such initiatives must become advocates for dedicated supply chains by sharing their experiences with the wider industry.

Gilles Boumeester, Rabobank ‘s global head food and agribusiness coverage commented: “F&A financing institutions also have a part to play in creating an environment that is conducive to adopting this new model. To this end, Rabobank is developing new financing solutions that support and encourage companies embracing dedicated supply chain thinking.”

 

 

 

Prices fell for meat and meat products in December quarter

The latest figures confirm that prices received by processors for New Zealand’s meat and meat products fell again in the December quarter, contributing to an 11.9 percent fall over 2012.

The latest figures from Statistics NZ show a fall of 2.2 percent in the December 2012 quarter, when compared with the previous quarter.

The Producers Price Index (PPI) shows that overall output prices, that is prices received by producers, fell by 0.1 percent. The 2.2 percent fall in prices for meat and meat product manufacturing reflects lower prices for both sheepmeat and beef. This follows larger falls in the previous three quarters.

PPI - meat and meat product manufacturing quarterly 2006-2012For the year to the December 2012 quarter, the output price index for meat and meat product manufacturing decreased by 11.9 percent. This is the largest drop since a 12.5 percent decrease in the year to the December 2009 quarter, according to Statistics NZ.

The main rise in output PPI in the December 2012 quarter was for dairy cattle farming, which was up 4.2 percent on the previous quarter, due to increased farm-gate prices.

In the year to the December 2012 quarter, the output PPI was down 0.8 percent, while the input PPI was down 0.5 percent.

 

Beef and Lamb ambassadors come back for more

B+LNZ ambassadors

The 2013 Beef + Lamb New Zealand Ambassador chefs. Left to right, back row: Kate Fay, Cibo Parnell, Auckland; Shaun Clouston, Logan Brown, Wellington; Scott Kennedy, Nero Restaurant, Palmerston North. Front row: Grant Dicker, Mint Dining Room, Nelson; Darren Wright, Chillingworth Rd, Christchurch.

Achieving one of the country’s top culinary accolades is difficult enough, but for four out of five of the 2013 domestic Beef + Lamb New Zealand Ambassador Chefs it’s becoming rather a habit.

The B+LNZ Inc Ambassador Chefs are selected following rigorous assessment for the Beef and Lamb Excellence Awards, undertaken between September and November last year. Whilst more than 190 restaurants received the Excellence Award, only a select few chefs achieved the exceptional standard required to reach ambassador level.

“Being named an Ambassador once is an outstanding achievement in itself,” says Jennie Dean from B+LNZ. “But four of this year’s chefs have achieved this accolade at least once before, which reflects their excellent skills and consistency in a tough and competitive industry.”

This year’s Ambassadors are: Kate Fay, Cibo Parnell, Auckland; Scott Kennedy, Nero Restaurant, Palmerston North; Shaun Clouston, Logan Brown, Wellington; Grant Dicker, Mint Dining Room, Nelson; and Darren Wright, Chillingworth Road, Christchurch. For Kate Fay and Darren Wright, this is their third stint as B+LNZ Ambassador Chefs, while Grant Dicker and Shaun Clouston have each received the accolade once before.

During their year-long tenure as Ambassadors, the chefs will represent B+LNZ Inc at various promotional events around the country, including culinary fares, food shows and charity events.

“These Ambassadors are passionate about their love of preparing top quality food, and they enjoy sharing that passion and their expansive knowledge with other people,” says  Dean. “Beef + Lamb New Zealand is proud to be associated with such a talented group of chefs, and we look forward to working closely with them over the coming year.”

Federated Farmers ask meat companies how the parties can work together

Allan BarberLast week Jeanette Maxwell, Federated Farmers’ Meat & Fibre chair, sent a letter to the chairmen and chief executives of the five major sheep meat processors and exporters. The letter asked them to suggest how the parties could work together for the good of the industry. Allan Barber has been looking at the response to date.

So far one company, AFFCO, has replied formally, but no doubt others will respond in due course. Maxwell sees this as an age of ‘collaborative governance’ in which farmers and meat companies must go forward together instead of fighting each other. She says there’s nothing to be gained by rattling the cage to no purpose and the intention of the letter is to start the conversation between the parties.

The last twelve months have been seriously stressful, if not disastrous for the meat industry. A year ago, the companies were paying an unsustainable $8 a kilo slaughter weight or around $150 per lamb, but the market price and exchange rate combined had already sent this into serious loss making territory for the processors. Just how serious was confirmed by the published annual results from Alliance and Silver Fern Farms, although Blue Sky Meats’ result for the period ended 31 March gave a good indication.

This year, the boot is on the other foot. The lamb schedule is in the mid $4 range, with a 17.5 kilo lamb worth around $80. Whereas last year was unsustainable for the processors, this year is unsustainable for farmers. Hence Feds’ concern, of which this enormous volatility is the main cause, while the climate conditions – drought in many parts of the country – make the situation even worse.

As Maxwell says, price volatility and drought lead to substantial culling of ewes or more drastically to sheep farmers exiting the industry or changing their land use. If there were more price stability, farmers could afford to carry extra ewes in a good year and buy in feed if needed.

One of the solutions I have always recommended to create greater consistency of outcome and cooperation between farmer and processor is contractual commitment at a guaranteed price in exchange for volume and time of supply. But Jeanette Maxwell tells me this isn’t always possible for various reasons.

On the one hand, some meat companies are not willing to offer contracts, preferring to buy as required on the spot market; while a number of farmers like to supply at schedule on the day, either because that’s what they have always done or they like the flexibility it gives them, in case the weather conditions turn against them.

She says the price required for sheep farming to be profitable is hard to estimate, because it will vary between farmers depending on the amount of debt servicing. When Feds waged the campaign for the $150 lamb, that was the price they saw as necessary to cover R&M, fertiliser and debt repayment as well as making a cash profit. It also included a good price for the wool, but unfortunately wool returns have been almost as volatile as meat.

It is a shame that the one time in recent history that the price got up to $150, it was only sustainable for a very short time, if at all, and the market reacted against it at the same time as our exchange rate kept strengthening.

I am sure the meat companies will generally be willing to talk constructively to Feds about the importance of working together to minimise price volatility. But equally it’s difficult to see what they can do to improve things: the exchange rate, market demand and supply are the three main factors affecting the industry.

Apart from careful hedging, the exporters’ tools for coping with the dollar are limited; demand appears to be recovering slowly, but it is too soon to say there’s a strong base to the market, while supply driven by drought may mean there will be too much inventory around. This of course may depress the market price again.

Industry profitability is also a key factor. All the meat companies have to get themselves back into profit this year and, while paying as little as possible will drive more farmers out of sheep, paying more than they have to is not an option.

Therefore, the parties must hope for an improvement in the market, hopefully a stable if not lower exchange rate, and continued commitment to sheep farming to maintain a reasonable national flock size. And some rain in the right regions wouldn’t come amiss.

Allan Barber is a meat industry commentator and has his own blog Barber’s Meaty Issues. This article has also appeared at interest.co.nz.

New meat specialist at Rabobank

Matt Costello.Rabobank has appointed a new animal proteins analyst for New Zealand, Matt Costello.

Rabobank’s head of Food & Agribusiness Research & Advisory Luke Chandler says Costello – who has strong experience as a researcher in the meat industry – was an excellent addition to the bank’s New Zealand food and agribusiness team, joining senior analyst Hayley Moynihan, who specialises in the dairy sector.

Dedicated to analysing developments in food and agricultural markets for Rabobank and its clients, the local Australian and New Zealand research team is part of a global network of approximately 80 food and agriculture research analysts spread across every major production and consumption region of the world.

Based in Rabobank’s Christchurch office, Costello will cover the New Zealand animal proteins sector, with a particular focus on sheep and beef.

After graduating with a bachelor of agricultural economics at Sydney University, Costello previously held the position of meat market analyst with Meat & Livestock Australia, in  Sydney. He also conducted specialised research related to the South Asian region dealing with markets across Greater China, as well as South East Asia.

Matt Costello says having grown up in a rural community in New South Wales, Australia, he had a natural appreciation for how important agriculture is to the local economy, both nationally and globally.

Working and interacting with New Zealand producers and industry across the entire supply chain is an exciting opportunity, he says.

You’ll see him presenting at seminars, client functions, industry conference and field days across New Zealand.

 

OSPRI NZ: AHB and NAIT merger

A new organisation, bringing together two others, will enhance New Zealand’s biosecurity and pest management strategies.

The name of the new organisation being formed through the merger of the Animal Health Board (AHB) and the National Identification and Tracing (NAIT) has been announced.

Chairman of the board, Jeff Grant, told a recent Stakeholders’ Council meeting that, in line with its intention to provide operational solutions for New Zealand’s primary industries, the organisation would be called OSPRI New Zealand.

“I would like to think that in five years time, we will have gained recognition for having one of the best biosecurity and pest management strategies anywhere in the world,” said Grant, after the meeting.

“Making smarter use of data is a key priority and there are opportunities to further enhance government and industry collaboration, boost biosecurity preparedness and strengthen relationships.”

Extra value would be achieved by having AHB and NAIT as one entity and this provides an ideal mix to explore broader opportunities, says Grant.

“Part of the strategy will be to assist other organisations in biosecurity programmes, but the core commitment to the TBfree New Zealand and NAIT programmes will continue.”

William McCook.William McCook (pictured right), was appointed as chief executive of OSPRI New Zealand in November 2012. It is expected to be formally up and running by the middle of this year.

In the meantime, deer will join the NAIT scheme on 1 March. Cattle are already covered in the scheme.