Iron Maidens + Sophie

London Paralympic Games champion swimmer Sophie Pascoe is the newest Beef+Lamb NZ Inc Iron Maiden, becoming the + between Sarah Walker’s ‘Beef’ and Lisa Carrington’s ‘Lamb’.

Announced first on the domestic promotion agency’s Facebook page this morning, the well anticipated news has since been covered at the NZ Herald, which says ‘It all adds up now Sophie has joined in‘.

The 19 year old swimmer from Christchurch, who lost the lower half of her left leg aged two following a lawnmower accident, scored three gold and three silver medals at the recent games in London – breaking two world records and setting a new Paralympic record in the process. She added those to her earlier hauls of ten medals at the Summer Paralympics and four medals at the 2008 Paralympics.

Sophie, who  was made a Member of the New Zealand Order of Merit earlier this year for her services to swimming, will appear alongside the other two B+LNZ ambassadors in a marketing campaign promoting the importance of a healthy diet, including red meat. Kiwis can expect to see Pascoe, Walker and Carrington on their television screens from November.

B+LNZ Inc chief executive, Rod Slater, says Pascoe completes the team.

“She has it all; the New Zealand public love her. Sophie fits seamlessly into the Beef + Lamb brand. We really are seeing the second generation of superstars following on from the original Iron Maidens” says Slater.

Pascoe says she’s really excited to be part of the team.

“I’m thrilled, especially to be working with two other amazing athletes. We all get on so well, it’s going to be great,” says Pascoe.

Congratulations Sophie and B+LNZ!

The new Iron Maidens are…

Olympic gold medallist rower Lisa Carrington and BMX silver medallist Sarah Walker have been named as the new faces of Beef + Lamb New Zealand (B+LNZ Inc).

The pair will become a key part of upcoming television advertising in New Zealand.

B+LNZ Inc chief executive Rod Slater says choosing the popular Olympians to front the organisation’s domestic marketing campaigns was a no-brainer.

“These girls have it all and New Zealanders have really taken them into their hearts.”

They follow in the footsteps of former cyclist Sarah Ulmer and rowing twins Georgina Earl (née Evers Swindell) and Caroline Meyer (née Evers Swindell), whom B+LNZ Inc continues to support.

The pair were featured in an item on TV3 on 8 September. Watch.

Congratulations Iron Maidens

Aside

London’s 2012 Olympic Games is over and three of Beef + Lamb NZ Inc’s Iron Maidens are heading home from the 30th Olympiade laden with their medals. Congratulations to BMX cyclist Sarah Walker for her silver medal earned late last week. This added to the bronze medals earned by Rebecca Scown and Juliette Haigh for their earlier success in the women’s pairs (rowing). All of the athletes did a fabulous job and did the country – not forgetting the New Zealand beef and lamb industry – proud.