Greener pastures

New Zealand has the potential to capture $1.3 trillion more in agricultural exports between now and 2050 if targeted actions are taken, according to a new report recently released by ANZ.

An ANZ Insight report Greener Pastures: The Global Soft Commodity Opportunity for Australia and New Zealand quantifies the size of the opportunity open to New Zealand and Australian agriculture as a result of the shift in global economic growth to Asia.

Key findings from the report are that rising incomes and changing diets in developing countries mean the world will demand at least 60 percent more agricultural output by 2050, compared with 2005-2007. New Zealand could stand to gain an additional $550 million, which could increase to $1.3 trillion with favourable conditions and targeted actions, the report says. However, intense competition from emerging players with countries like Brazil, Malaysia and Indonesia becoming major threats. It also determines that $340 million in additional capital is needed to drive production growth and support NZ farm turnover between now and 2050.

Capturing the opportunities offered to the potential “food bowl of Asia” will not happen of its own accord, says Graham Turley ANZ’s managing director commercial and agriculture. “Significant barriers exist that will have to be overcome at every step of the supply chain.”

Sourcing capital to find growth, attracting skilled labour, intensified focus on national agricultural R&D, improving supply chains and targeting key markets are among those barriers.

“The danger we face is that we are not alone in seeking to exploit the global soft commodity boom and countries, like Brazil with its highly successful soy industry, are leading the charge.”

“If we are serious about wanting to develop vibrant, globally dominant and highly profitable industries, we need all stakeholders in the industry to work together to bring about change.

“There are environmental issues and foreign and domestic investment comfort levels that New Zealanders also need to consider in making these choices. These are the choices facing policy makers as they strive to make New Zealand more economically successful,” says Turley.

 

 

Kiwi companies fitter, faster and better able to take advantage, says ANZ

Kiwi companies have emerged from the Global Financial Crisis (GFC), fitter, faster and better able to take advantage of a growing economy according to a major survey from ANZ National Bank Ltd.

“The GFC really put Kiwi businesses through the mill. Most have come out the other side leaner, tighter and more focused,” says ANZ’s managing director for commercial and agri, Graham Turley. “They have adapted to the new normal, are ready for growth and their expectations are now more realistic and more sustainable long-term.

This is in stark contrast to other places, such as Europe, Asia, the US and Australia and is critical to New Zealand surviving the current international economic turmoil.”

Availability of staff, falling consumer demand and making red tape simpler and less time-consuming continue to concern business owners, as does opening new markets internationally and balancing family and work.

The ANZ has released the findings of its Privately Owned Business Barometer 2012, which provides insights into a key sector of the New Zealand economy. Now in its sixth year, it questioned 4,870 business owners from different parts of the economy, including agri-businesses, about the issues affecting them and their views on the challenges ahead.

Key points found:

  • 88 percent of businesses expect positive growth in the next 12 months; 96 percent expect it in the next three years. Though just 14 percent of respondents expect growth of more than 26 percent over three years, compared to 55 percent in 2008.
  • 39 percent of businesses turning over more than $1 million a year cited availability of staff as an area of concern
  • 31 percent of non-agri businesses turning over more than $1 million a year are operating internationally and a further 11 percent aspire to.

 

Asian consumers emerge as driving force

Consumers, rather than politicians or regulation will determine the future of New Zealand farming, according to ANZ New Zealand.

“Demand for safe, high quality agricultural products from the growing economies of China, India and Asia will increasingly determine what agricultural products are produced by New Zealand and how we produce them, says ANZ’s managing director commercial and agri, Graham Turley.

“Supplying these markets will be the lifeblood of the New Zealand economy for the foreseeable future. It is crucial that the focus of the farming sector now is producing the right products at the right price and getting them to those markets.”

Turley’s comments were made to coincide with National Fieldays 2012, for which ANZ New Zealand was a strategic partner. The event was held at Mystery Creek, near Hamilton (12-15 June 2012). Over half of New Zealand’s farmers bank with either ANZ or the National Bank, the bank says.

Nearly 128,300 visitors attended the 44th New Zealand National Agricultural Fieldays this year. Organisers say 40 percent more people went through the gate on the final Saturday, compared to the previous year. “Overall attendance was a nine percent improvement on the 2011 event, leaving exhibitors and organisers exultant with the four days effort.”

 

Second Red Meat Sector Conference

Closing speaker for conference: clinical psychologist Nigel Latta.

High quality speakers and ample opportunities to network are on offer to delegates from the meat industry, farming and their service sectors at this year’s Red Meat Sector Conference.

We’ve been given a sneak preview of the content of the meat industry’s second annual conference, which will take place at the Rydges Lakeland Resort in Queenstown. The event is co-hosted once again by the Meat Industry Association (MIA) and Beef + Lamb New Zealand Ltd (B+LNZ).

Keynote speakers include clinical psychologist, author and self-confessed ‘wearer of socks’ Nigel Latta and Swazi Apparel’s Davey Hughes. They are joined by a dozen or so other presenters to focus once more on the core themes identified in the Red Meat Sector Strategy launched in May 2011.

After scene-setting presentations from Colin James of the Hugo Group and Richard Brown of European market research group GIRA, three sessions will cover the themes of the Sector Strategy.

In session one: meeting the needs of consumers will be the focus of Arron Hoyle of McDonald’s and Murray Johnston of Progressive Enterprises, while John Carroll of AVANZA avocado growers will look at managing market supply.

Australian and US perspectives regarding procurement will be explored in the second session, while best practices will be explored by B+LNZ Economic Service’s Rob Davison, Mark Paine of Dairy NZ and farming leader Doug Avery.

The conference will close with a session on behavioural change from Nigel Latta.

Two major social events are planned during the conference; a Welcome Cocktail Function, supported by Hamburg Sud, to be held on the evening of Sunday 15 July; and a Gala Dinner, sponsored by Maersk Line, to be held on the evening of Monday 16 July at which Davey Hughes of Swazi Apparel will speak.

For the first time, ANZ bank has taken the premier sponsorship role.

Don’t miss out: register online and find more information at www.mia.co.nz.

RED MEAT SECTOR CONFERENCE: THANKS TO SPONSORS

Premier: ANZ

Gala Dinner: Maersk Line

Welcome Cocktail Function: Hamburg Sud NZ Ltd.

Pre-networking drinks: Milmeq

Morning and afternoon teas: Triton Commercial Systems

Gold: AgResearch, Bell Gully, Ecolab, Milmeq and System Controls Ltd.

Silver: Industrial Research Ltd, NAIT Ltd, Port of Tauranga, SATO NZ Ltd and Sealed Air NZ.

Delegate bags: Bemis Flexible Packaging Australasia Ltd.

Other: Marfret Compagnie Maritime.

Published in Food NZ magazine (June/July 2012).