Greener pastures

New Zealand has the potential to capture $1.3 trillion more in agricultural exports between now and 2050 if targeted actions are taken, according to a new report recently released by ANZ.

An ANZ Insight report Greener Pastures: The Global Soft Commodity Opportunity for Australia and New Zealand quantifies the size of the opportunity open to New Zealand and Australian agriculture as a result of the shift in global economic growth to Asia.

Key findings from the report are that rising incomes and changing diets in developing countries mean the world will demand at least 60 percent more agricultural output by 2050, compared with 2005-2007. New Zealand could stand to gain an additional $550 million, which could increase to $1.3 trillion with favourable conditions and targeted actions, the report says. However, intense competition from emerging players with countries like Brazil, Malaysia and Indonesia becoming major threats. It also determines that $340 million in additional capital is needed to drive production growth and support NZ farm turnover between now and 2050.

Capturing the opportunities offered to the potential “food bowl of Asia” will not happen of its own accord, says Graham Turley ANZ’s managing director commercial and agriculture. “Significant barriers exist that will have to be overcome at every step of the supply chain.”

Sourcing capital to find growth, attracting skilled labour, intensified focus on national agricultural R&D, improving supply chains and targeting key markets are among those barriers.

“The danger we face is that we are not alone in seeking to exploit the global soft commodity boom and countries, like Brazil with its highly successful soy industry, are leading the charge.”

“If we are serious about wanting to develop vibrant, globally dominant and highly profitable industries, we need all stakeholders in the industry to work together to bring about change.

“There are environmental issues and foreign and domestic investment comfort levels that New Zealanders also need to consider in making these choices. These are the choices facing policy makers as they strive to make New Zealand more economically successful,” says Turley.

 

 

Kiwi companies fitter, faster and better able to take advantage, says ANZ

Kiwi companies have emerged from the Global Financial Crisis (GFC), fitter, faster and better able to take advantage of a growing economy according to a major survey from ANZ National Bank Ltd.

“The GFC really put Kiwi businesses through the mill. Most have come out the other side leaner, tighter and more focused,” says ANZ’s managing director for commercial and agri, Graham Turley. “They have adapted to the new normal, are ready for growth and their expectations are now more realistic and more sustainable long-term.

This is in stark contrast to other places, such as Europe, Asia, the US and Australia and is critical to New Zealand surviving the current international economic turmoil.”

Availability of staff, falling consumer demand and making red tape simpler and less time-consuming continue to concern business owners, as does opening new markets internationally and balancing family and work.

The ANZ has released the findings of its Privately Owned Business Barometer 2012, which provides insights into a key sector of the New Zealand economy. Now in its sixth year, it questioned 4,870 business owners from different parts of the economy, including agri-businesses, about the issues affecting them and their views on the challenges ahead.

Key points found:

  • 88 percent of businesses expect positive growth in the next 12 months; 96 percent expect it in the next three years. Though just 14 percent of respondents expect growth of more than 26 percent over three years, compared to 55 percent in 2008.
  • 39 percent of businesses turning over more than $1 million a year cited availability of staff as an area of concern
  • 31 percent of non-agri businesses turning over more than $1 million a year are operating internationally and a further 11 percent aspire to.

 

Asian consumers emerge as driving force

Consumers, rather than politicians or regulation will determine the future of New Zealand farming, according to ANZ New Zealand.

“Demand for safe, high quality agricultural products from the growing economies of China, India and Asia will increasingly determine what agricultural products are produced by New Zealand and how we produce them, says ANZ’s managing director commercial and agri, Graham Turley.

“Supplying these markets will be the lifeblood of the New Zealand economy for the foreseeable future. It is crucial that the focus of the farming sector now is producing the right products at the right price and getting them to those markets.”

Turley’s comments were made to coincide with National Fieldays 2012, for which ANZ New Zealand was a strategic partner. The event was held at Mystery Creek, near Hamilton (12-15 June 2012). Over half of New Zealand’s farmers bank with either ANZ or the National Bank, the bank says.

Nearly 128,300 visitors attended the 44th New Zealand National Agricultural Fieldays this year. Organisers say 40 percent more people went through the gate on the final Saturday, compared to the previous year. “Overall attendance was a nine percent improvement on the 2011 event, leaving exhibitors and organisers exultant with the four days effort.”