Fast Fresh n Tasty

Silver Fern Farms’ lamb and venison are two of the ingredients being used in a handy dandy, recipe-to-shop smartphone application produced here in New Zealand, by Wellington-based digital media company ClickSuite.

The company’s research showed a large number of people surf the web for culinary inspiration when they are in the supermarket and are hungry for new recipe ideas to add to their average five to seven recipe repertoire. The app, which was developed with plenty of hands on consumer testing (and tasting), features local producers and introduces new recipes each season incorporating relevant produce.

Just one example of what the users see to tempt them into trying Silver Fern Farms’ retail packs of venison medallions.

“It took real vision for Silver Fern Farms to jump on board before the app was launched,”  says ClickSuite’s managing director Emily Loughnan, adding that she’s excited now that the use of the app “is truly bringing in extraordinary stats.”

Reportedly selling like hot cakes – the Fast, Fresh n Tasty app was said to be recently at the top of the Apple App Store list outselling Jamie Oliver’s and Nigella Lawson’s own – and, more importantly, being used regularly, with over 12,000 accessing it last month. Nominated for three awards in the 2012 TVNZ Marketing Awards – best new emerging business, best technology and best marketing awards – Loughnan says it’s still early days but plans are to take it global, using seasonal produce in other markets.

The NZ$5.29 app was reviewed recently at sciblogs.

 

Stock numbers holding

The good pastoral production year has seen New Zealand sheep numbers increase by 2.6 percent and beef cattle numbers increase by one percent for the year to 30 June 2012, according to Beef + Lamb NZ Ltd’s Economic Service.

“This partly makes up for the 4.4 percent decline in sheep and 2.6 percent decline in beef cattle the year before,” says executive director Rob Davison.

B+LNZ’s annual stock number survey, which establishes the productive base of livestock for 2012-2013 shows that while sheep numbers were up 2.6 percent most of this increased will be stock carried over for slaughter in July-September.

Ewe condition is good across the country, he noted. “Scanning results for most regions show in-lamb ewes are carrying more multiple lambs with the general comment that scanning percentages are up five to 10 percent on last year. All we need now is an excellent sprint to ensure high survival of the lambs born.”

The scanning results lead to expectations that the 2012 lamb crop could be up on last Spring by one million lambs (+ four percent). This outcome would lift the ewe flock performance measured by lambing percentage to around the highest achieved, which in 2009-2010 was 123 percent. There is potential to exceed this performance level, Davison says. Each one percentage point change in lambing percentage, equates to about 200,000 lambs.

 

 

 

 

 

Meat price outlook is positive in spite of short-term wobbles

The exchange rate and uncertainty in the Eurozone remain the biggest negatives for red meat exports in the short-term, but industry commentator Allan Barber believes the outlook is sill positive heading into next year.

“It’s very hard to pick what will happen in Europe, which will inevitably have a large impact on lamb prices for the foreseeable future,” he says. “Southern Europe and the UK are technically in recession and are unlikely to improve much, at least until the European Central Bank (ECB) manages to sort out how it will cope with the trials of Greece, Spain and others.

“But the longer term prospects for lamb are still favourable, once inventories from the season just completed have moved through the trade.” Read more ….

Transformational change (and how to make it)

One farmer who has made transformational change to his farm business is Marlborough farmer Doug Avery.

In an inspirational and entertaining presentation at the Red Meat Sector Conference, he talked of working “smarter and harder” and the need to “lift yourself up above and see what’s going on around you.”

The tipping point that made him see that he needed to change was sustained drought in the region, over a period of eight years,  which meant that Bonavaree Farm and the Avery family were facing a very uncertain future. In 1998, Doug Avery attended a seminar where Lincoln University pasture Professor Derrick Moot proposed using lucerne as a primary grazing pasture plant. Using that idea started change.

In 2004, with the area still gripped with drought, the NZ Land Care Trust answered a call for help from Avery and a few other farmers. A six-pronged attack on failed systems was engaged with science and the help of funding from the Sustainable Farming Fund and others. This saw the transformational change of the operation from one of failure to one of success.

Having run the emotional gamut of the ‘Three Ugly Sisters’ – envy, anger and blame – Avery realised, when he started looking, that there were some things he could control and others he was concerned about – climate change, weather and the value of the dollar – that he had no control over at all.

Avery realised three things: that the farm business could run 44 percent less sheep but only produce five percent less product; also, that a one percent increase in soil carbon can increase water holding capacity by 144,000 litres per hectare; and, finally, “how much time do we spend telling our story?”

Change of mindset

A change of mindset was also needed, he decided. He would work in what he calls the influence circle, become proactive not reactive, move to solution and enquiry (away from blame and excuse), he would influence thinking and adapt his business systems to the changing climate.

Better practice influenced the systems in place at Bonavaree, says Avery. The year was broken down into three periods: the risk period from mid-December to mid-February where they farm as little as possible; the recovery period from mid-February to late winter, when crops are grown on summer-fallowed land and ewes and hoggets are mated on lucerne and the system charges back into life; and the revenue period, from late summer till mid-December.

“We grow our stock at fast rates to finishing weights before the summer dry,” he said, adding that ewes wean fat and the ewe weights are heavy.

Precious water was conserved by using summer fallow, which intercepted the weed cycle, storing water and creating a water reservoir. Organic matter was built into the soil by stopping tillage. Plants were used that could tap water from deeper layers and also create rapid animal growth and performance. Finally, animals were made for performance, using designer genetics.

Results

The results today speak for themselves. “Lots of wonderful lambs that grow like mushrooms”, and “hogget scanning gone from 40 percent to 165 percent”.

Today, Bonavaree has 1,500 hectares owned and 280 ha leased which will be wintering 13,000 stock units this year (5,000 sheep, 1,650 cattle), growing 90 ha of lucerne for seed and the family is retiring an increasing number of natural areas production. The property has six full-time staff and lots of busy contractors.

Better practice

Better practice for Avery is about using quality contractors, rather than trying to purchase expensive machinery and do it himself, using smart systems like Farmax, inspiring the young who learn by what they see, working with good value chains and smart brands, growing top crops and lambing onto top quality feed, he said.

Reminiscing to the start of his transformational journey, Avery said: “I always wondered why somebody didn’t do something about that, then I realised I am somebody.”

His message for farmers looking to create resilient businesses is to create relationships, manage the soil and water “more crop from every drop”, look at the plant selection for sites and purpose, manage feed supply and demand, work with the natural forces of the local climate, collaborate with science, agency and industry, engage in processes which create financial reward and to create a culture of excitement and fun in the work place.

Bonavaree is now looking to build on its successes through improved management structures, more measuring and collaboration through FarmIQ, better feed conversion in the rumen, improved plant mixes and genetics (plant and animal) and enhanced native plantings and over lay business, says Avery.

Doug Avery has received a number of award for his work at Bonavaree including the 2008 Green Ribbon from the Ministry for the Environment, 2010 Lincoln Foundation South Island Farmer of the Year, 2011 Marlborough District Council Farm Environment Award and the 2012 New Zealand Land Care Trust Ambassador title.

Production boom confirmed by MPI

The production boom, alluded to by several at the Red Meat Sector Conference, has been confirmed in the Ministry for Primary Industries (MPI)’s latest primary industry statistics released today. They show increased production of beef and sheepmeat, corresponding with growth in the export volumes for the meats, but falls in export revenue earned from lamb and venison.

Primary Industries Production and Trade‘ for the March quarter 2012 is the first release of a new combined primary industry quarterly report, comprising production and trade statistics for the meat, dairy, wool, forestry and seafood industries. It replaces separate quarterly reports for forestry and seafood that were previously released by the Ministry.

The report shows that the primary sector continued to be an economic driver, with total primary sector exports accounting for 71 percent of all merchandise exports in the year to March 2012.

MPI reports favourable climatic conditions led to a continuation of better-than-usual pasture growth during the March 2012 quarter. As a result, farmers achieved near-record carcase weights for slaughtered livestock and an 11.5 percent increase in milk solids’ production, compared with the same quarter in 2011.

However, the stronger New Zealand dollar coupled with easing international dairy prices meant that overall primary sector export revenue for the quarter was down 2.4 percent on the previous year, at $8.3 billion.

At the same time, total export revenue for the year to March 2012 was up 6.2 percent on the previous year at $32.3 billion.

In the year to the end of March 2012, exports of New Zealand’s beef and veal, lamb and mutton, venison and other meats, earned revenue of $5.6 billion, while hides, leather and dressed skins added a further $591 million to the export pot. This made a total of $6.233 billion, accounting for 13.6 percent of total NZ merchandise exports.

According to the report, beef production increased by 1.4 percent in the March 2012 quarter (compared with the March 2011 quarter), due to increased carcase weights, the highest since 2006. This was despite lower adult cattle slaughter numbers. Lamb production was up 2.4 percent because of increased slaughter numbers and a record average carcase weight of 17.6 kg.

The volume of beef and veal exported increased 1.3 percent to 98,450 tonnes in the March quarter, in the March quarter, while export value decreased 4.5 percent to $570 million because of the strong New Zealand dollar. Beef and veal exports to New Zealand’s major export market, the US, increased 9.3 percent by volume and 5.3 percent by value because of stronger demand.

Export volumes of lamb increased 4.7 percent to 79,000 tonnes, while export values decreased 1.3 percent to $722 million. Lamb exports to New Zealand’s main market, the European Union, decreased 9.1 percent by volume and 9.6 percent by value, which the report says was due to a decrease in frozen export volumes and increased export sales to China and OPEC.

Revenue earned from venison exports fell slightly by 0.4 percent at the end of March 2012, compared to the previous year, though volume had dropped by 4.3 percent.

A pdf copy of the report can be downloaded by clicking the link below or at the MPI website (search on ‘Primary Industries Production and Trade’).

MPI-Prod&Trade-March2012 quarter

German festival-goers flock to eat New Zealand lamb and venison

New Zealand lamb and venison were in such hot demand at Northern Europe’s biggest summer festival, the organisers had to get in extra chefs to satisfy the hungry queues.

Beef + Lamb New Zealand and Deer Industry New Zealand were invited to take part in this year’s Kieler Woche celebrations – the first time in the festival’s 130-year history New Zealand has been represented at the international market.

Cristian Hossack, seen here plating up for Kiel Woche, is the former head chef at Peter Gordon’s Providores restaurant in London. He is returning to New Zealand.

The market in Kiel’s picturesque main square is at the hub of more than 2,000 sports and cultural events which attract around three million visitors annually to a city with a population not much bigger than Hamilton’s.

Working 16 hours a day for 10 days, the Kiwi culinary team led by Marton-born chef Cristian Hossack (pictured right) served 7,000 lamb burgers, venison wraps and lamb salads, complemented by wines from Hawke’s Bay vineyard Coopers Creek.

Nick Beeby, B+LNZ Ltd manager for emerging markets and strategic projects, says it was great to be working alongside a chef of Cristian’s stature. A food critic who ‘mystery dined’ the festival rated the New Zealand offering top for food, service and value for money, stating “it was like eating at a restaurant.”

“It’s hardly surprising the food was so popular or received the plaudits it did,” Beeby says. “With a top chef and top produce, you can’t go wrong. But it’s even more impressive when you realise the chefs were juggling questions as well as pans.

“There was a constant queue of festival-goers lined up not only to taste our lamb and venison, but to find out more about its production, how to cook it and where to buy it; asking questions about everything from knife sharpening to sustainable farming practices. People loved it and we’ll definitely be going back again.”

The joint venture aimed to raise awareness of New Zealand lamb and venison in Germany, where consumers do not traditionally eat much of either.

Innes Moffat, venison marketing services manager at DINZ says the novelty was a bonus. B+LNZ and DINZ both run comprehensive marketing programmes in Germany. However the Kiwi presence at the festival for the first time generated lots of media interest and free publicity on television and radio, and in the press.

B+LNZ and DINZ attended in conjunction with a major Northern European retailer which sells New Zealand lamb and venison 12 months of the year – so festival-goers knew where to go to get it.

The two organisations will come together again in August for a three-day festival in Frankfurt, where around 40,000 visitors are expected through the New Zealand pavilion.

Photos below are courtesy of B+LNZ Ltd.

In the news this week …

We’re starting a new weekly round-up of the week’s top meaty news items. Changes to shipping arrangements have been front page news here in New Zealand and will probably be on the minds of delegates for next Monday’s Red Meat Sector Conference in Queenstown. But there’s also been a ‘world first’ for venison scanning, among other items.

Starting from next month, ports in Wellington and Nelson will be added to Maersk’s Southern Star run, which links New Zealand directly to the Malaysian hub port Tanjung Pelepas, according to the Dominion Post. The more reliable service with the dedicated hub will attract chilled meat exporters, Centreport’s operations general manager Steve Harris is quoted as saying, ” … because the time that the product is on the shelf in Europe … is critical.”

This followed the news, earlier in the week when shippers Maersk and Hamburg-Sud announced that they are withdrawing container pickups from the Port of Timaru, slicing $6 million off that Port’s annual revenue and resulting in the loss of about 50 port jobs. The service will be streamlined and will now operate from Napier to Otago. The new arrangements will come into place in mid-September, just prior to the start of the new meat export season.

Also in Timaru, in what’s said to be a “world first for venison scanning”, meat scanning technology already used for lamb and cattle is to be introduced for deer at Alliance Group’s new venison processing chain at Timaru’s Smithfield site later in the season.

Meanwhile, deer farmers are eyeing Europe, as exporters organise their chilled venison contracts for the European game season, according to a Fairfax news report. Venison prices are said to have “so far maintained a level of stability reflected in the meat schedule prices deer producers were being paid.”

New Zealand beef was amongst a ‘greymarket’ consignment of smuggled goods on a container ship seized by Chinese authorities after attempts were made to smuggle it into China. The frozen meat cargo worth US$10 million also contained other beef, chicken wings and pork from the US, Brazil and Australia. One Australian industry commentator has estimated the smuggled meat trade from Hong Kong, Schenzen and Vietnam accounts for 500,000 tonnes each year. Lower tariff rates for New Zealand meat, as a result of the free trade deal with China will make this trade less profitable for smugglers. However, concerns are for food safety of the smuggled perishable products as the cold chain may not be managed efficiently.

Click on any of the links to read more about each item.

Doing whatever it takes

Adept beef clipOver 400 visits to meat plants here in New Zealand and around the world, up to his elbows and covered in blood and guts, have paid off for Adept clip inventor and managing director Murray Fenton.

Now used widely in meat plants throughout the world, the device reduces or eliminates contamination from gut contents during processing. The clips were first made in the 1970s after a call from a slaughter board supervisor at a local lamb processing plant. In 2009, the company announced that the billionth clip had just rolled off the production line (see Food NZ magazine, June 2009).

Appearing in a video interview alongside three other plastics industry leaders in the latest offering from Leaders Review, Murray says the first plant managers initially didn’t even bother dragging themselves out to see what he was doing. So it was a matter of standing there by himself, getting covered in the worst substances imaginable, stoically applying his new design to the carcases. That was until the the result and the effect on the production process became obvious. “Gustsy! Literally,” says Leaders Review‘s Peter Anich.

“Three out of the four plastics leaders made a point of not calling themselves ‘sales’ folk of any shape when when they started out. In fact, they described how downright awkward about this crucial process they had been. Innovation and product conviction pushed them forward anyway.”

Adept’s website states that of its meat industry products, meet EU and FDA Food-Contact requirements and are compatible with all rendering systems.

View the interviews at Leaders Review – Plastics Industry.

 

 

NZ export revenue expected to decline in 2012/2013

New Zealand’s primary sector export revenue is expected to decline in 2012/13, as prices for commodities, such as New Zealand lamb, beef and venison, continue to come under pressure, according to a new report from the Ministry for Primary Industries (MPI).

Releasing its latest annual review of the sector, Situation and Outllook for Primary Industries 2012, MPI deputy director-general Paul Stocks noted that the prices for New Zealand’s primary industries are falling from relatively high levels but in general remain quite favourable. “Production this season has been generally good – even great for some – due to favourable climatic conditions.”

Summarising the sector, the review notes that meat and wool export revenues are expected to increase by 5.8%, to reach $7.2 billion, in the year ending 30 June 2012, owing to increased meat volumes and wool prices. Prices have been at high levels but now lamb schedule prices are falling back faster and further than the normal seasonal decline, says MPI. “This is because price-conscious consumers in Europe have shifted to less expensive meats. Some further falls are expected, but these should be modest because of lower stock numbers here and overseas.”

For beef, demand and schedule prices have held up better because of robust demand from Asian markets and falls in supply in the US and Australia.

Prices for venison have been falling since September 2011 and are forecast to bottom out in the first six months of 2012 and then rise slowly over the outlook period, reflecting decreasing supply from New Zealand and continuing demand.

The report shows that the meat sector has seen increased meat production this year as a result of favourable climate and pasture conditions.

Exchange rates continue to be of concern – and the greatest area of forecast uncertainty – says MPI.

A pdf copy of the report can be downloaded at the MPI’s website (Publications, News and Resources), where you can also order a hardcopy.

Second Red Meat Sector Conference

Closing speaker for conference: clinical psychologist Nigel Latta.

High quality speakers and ample opportunities to network are on offer to delegates from the meat industry, farming and their service sectors at this year’s Red Meat Sector Conference.

We’ve been given a sneak preview of the content of the meat industry’s second annual conference, which will take place at the Rydges Lakeland Resort in Queenstown. The event is co-hosted once again by the Meat Industry Association (MIA) and Beef + Lamb New Zealand Ltd (B+LNZ).

Keynote speakers include clinical psychologist, author and self-confessed ‘wearer of socks’ Nigel Latta and Swazi Apparel’s Davey Hughes. They are joined by a dozen or so other presenters to focus once more on the core themes identified in the Red Meat Sector Strategy launched in May 2011.

After scene-setting presentations from Colin James of the Hugo Group and Richard Brown of European market research group GIRA, three sessions will cover the themes of the Sector Strategy.

In session one: meeting the needs of consumers will be the focus of Arron Hoyle of McDonald’s and Murray Johnston of Progressive Enterprises, while John Carroll of AVANZA avocado growers will look at managing market supply.

Australian and US perspectives regarding procurement will be explored in the second session, while best practices will be explored by B+LNZ Economic Service’s Rob Davison, Mark Paine of Dairy NZ and farming leader Doug Avery.

The conference will close with a session on behavioural change from Nigel Latta.

Two major social events are planned during the conference; a Welcome Cocktail Function, supported by Hamburg Sud, to be held on the evening of Sunday 15 July; and a Gala Dinner, sponsored by Maersk Line, to be held on the evening of Monday 16 July at which Davey Hughes of Swazi Apparel will speak.

For the first time, ANZ bank has taken the premier sponsorship role.

Don’t miss out: register online and find more information at www.mia.co.nz.

RED MEAT SECTOR CONFERENCE: THANKS TO SPONSORS

Premier: ANZ

Gala Dinner: Maersk Line

Welcome Cocktail Function: Hamburg Sud NZ Ltd.

Pre-networking drinks: Milmeq

Morning and afternoon teas: Triton Commercial Systems

Gold: AgResearch, Bell Gully, Ecolab, Milmeq and System Controls Ltd.

Silver: Industrial Research Ltd, NAIT Ltd, Port of Tauranga, SATO NZ Ltd and Sealed Air NZ.

Delegate bags: Bemis Flexible Packaging Australasia Ltd.

Other: Marfret Compagnie Maritime.

Published in Food NZ magazine (June/July 2012).