Tag Archives: Murray Brown

Belgian meat companies in New Zealand

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Murray Brown.Representatives of a Belgian company which has imported New Zealand frozen and chilled lamb for almost 40 years have made a flying visit to New Zealand.

Leading meat exporter and processor Alliance Group hosted a delegation from Van Aerde NV and its subsidiary Bimpex Meat NV.

The companies visited Alliance Group’s new venison processing plant at Smithfield near Timaru, a venison farm in Geraldine and the co-operative’s Lorneville plant near Invercargill.

Eddy Lannoo, managing director of Bimpex Meat NV, Jan Van Aerde, director of Van Aerde NV and Karin Severijnen, technical specialist at Van Aerde NV, also discussed the upcoming lamb and venison programme. Bimpex NV specialises in the importation of chilled meat and venison.

Murray Brown, general manager marketing, Alliance Group, said both Bimpex Meat NV and Van Aerde NV were important customers of Alliance Group.

“Bimpex imports between 3,500-4,000 metric tonnes of lamb and venison from New Zealand every year so we obviously value our relationship with them. The company also has strong historic ties with New Zealand, having been established in the 1960s and importing New Zealand frozen lamb to Belgium since the mid 1970s. They have also been importing frozen and chilled venison for 15 years.

“It was also the companies’ first opportunity to visit our new $8.6 million venison plant at Smithfield. The delegation were impressed with the investment in Smithfield, exceptional product quality and food safety standards.”

Until the upgrade, Smithfield only processed sheep and lamb and, with the recent investment, has created more than 50 jobs based at the plant.

 

Pure South beef, venison and lamb to Singapore

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Pure South is on the menu in SingaporeLeading meat processor and exporter Alliance Group is now supplying Pure South beef, venison and lamb to a restaurant  in Singapore’s iconic waterfront precinct.

The cooperative’s export brand is on the menu at Singapore’s Fern & Kiwi restaurant, an offshoot of the Lone Star bar and restaurant. The restaurant, located in a refurbished warehouse in the upmarket waterfront dining area of Clarke Quay, is the Lone Star’s first outlet outside of New Zealand.

It follows trials with Fern & Kiwi and its executive consultant chef, former New Zealand Master Chef guest Mathew Metcalfe. Metcalfe has cooked for the world’s rich and famous including Apple founder, the late Steve Jobs, and leading figures in Hollywood.

The lamb, beef and venison is sourced from farms across the country and processed at Alliance’s Group’s eight plants.

Murray Brown, general manager, marketing at Alliance Group, said Singapore is  known as a leading culinary city in Asia, which is a major area of growth for Alliance Group.

“Pure South is now well-established as an export brand after more than a decade representing Alliance Group’s products in Asia. Pure South lamb, beef and venison is New Zealand’s leading brand in many leading restaurants and top hotels throughout Malaysia, Thailand, Hong Kong and increasingly in the main cities in China.

“With Singapore having the world’s fourth highest income per capita, Fern & Kiwi is expected to help promote  the New Zealand brand in Asia. The quality of the cuisine is excellent and the restaurant is the perfect fit for Pure South.

“Pure South symbolises all the key elements of Alliance Group – the pure southern location, world-class technology, production techniques, the proud heritage and the very best grass-fed red meat.”

Established in 1988, Lone Star is a Kiwi institution with 21 branches across the North and South Islands. The Clarke Quay site is the first restaurant to open since the flagship outlet was destroyed in the devastating Christchurch earthquakes.

Pure South on board for butchery tri-nations

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Sharp BlacksAlliance Group’s export brand Pure South has been confirmed as principal sponsor of the annual butchery test match which will now be known as the Pure South Butchery Tri-Nations.

The competition will see the best British and Australian butchers travel to Wanaka in March to take on New Zealand’s Wedderburn Sharp Blacks.

Murray Brown, general manager, marketing, Alliance Group, said it was fitting that a strong and successful export meat brand in Europe and Asia was backing a world-class competition.

“We’re pleased Pure South is supporting some of the world’s top butchers as they battle it out for the top honours. After a decade representing Alliance Group’s lamb in more than 65 countries world-wide, Pure South is now well-established as a brand associated with outstanding quality. Millions of consumer look for Pure South whenever their shopping or dining. It symbolises all the key elements of Alliance Group – pure southern location, world-class technology, production techniques and a proud heritage.”

2013 will be the inaugural Tri-Nations, following on from two years of Trans-Tasman battles between New Zealand and Australia.

Australia has come out the victor of both previous encounters by the narrowest of margins, so the Wedderburn Sharp Blacks, sponsored by Beef + Lamb New Zealand, will be looking for redemption on their home turf next year.

The competition will be accompanied by a study tour which will see 60 butchers from across the three nations travelling the Central Otago region.

Sainsbury’s cadet hosted by Alliance Group

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Leading meat processor and exporter Alliance Group is hosting a representative of one of the UK’s leading supermarkets.

Anna Ballantyne, 22, of Evesham, Worcestershire in England, is visiting Southland-based Alliance Group to gain an insight into the industry including the co-operative’s work in meat quality testing, packaging developments and extending product shelf life.

The 22-year old, who has a Bachelor of Science (Hons) in Nutrition and Food Science, is taking part in the supermarket’s six-week ‘Taste the World’ programme, which sees students working with Sainsbury’s suppliers and partners around the globe.

Each cadet gets involved in specific project work as well as obtaining a general understanding of Alliance technical and quality programmes.

Ballantyne is also spending time on the road with the company’s livestock representatives and seeing first-hand the company’s Lorneville plant boning room operations.

The cadet, who will join Sainsbury’s as a full-time employee on her return to the UK, will have a stint in Alliance Group’s product development centre, where the company undertakes research into meat taste and tenderness.

The co-operative is regularly exploring how meat quality can be improved by factors such as genetics and farm management practices and uses trained panellists for taste and tenderness trials.

Alliance Group is the major supplier of New Zealand lamb to Sainsbury’s through its UK marketing company, New Zealand Farmers Ltd.

Murray Brown, general manager of marketing at Alliance Group, said the visit was further evidence of the ever-strengthening links between the cooperative and its UK retail partner.

“Sainsbury’s is the second largest retailer of lamb in the UK and has a loyal customer base of lamb consumers.

“Alliance Group enjoys a strong partnership with Sainsbury’s and so it’s important their employees gain an understanding of our lamb production systems, our quality assurance programmes, commitment to sustainability, relationship with our suppliers and our procurement programmes.

“This visit is also timely given one of our key selling periods for quality in-season chilled lamb to Sainsbury’s is around Christmas leading into Easter.”

Ballantyne is the fourth Sainsbury ‘Taste the World’ representative Alliance Group has hosted and another three cadets are due to visit the cooperative between now and the end of the 2013 processing season, he said.

 

Alliance group secures exclusive M&S deal

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Meat processor and exporter Alliance Group has confirmed it has secured an  exclusive deal to supply chilled New Zealand lamb to iconic UK retailer Marks & Spencer.

The South Island co-operative will be the sole supplier of chilled New Zealand lamb to Marks & Spencer from Christmas 2012, sourcing lambs from approved farms across the South Island for processing at the company’s Lorneville (Invercargill), Pukeuri (Oamaru) and Smithfield (Timaru) plants.

This supply arrangement is the first time Marks & Spencer has agreed to an exclusive deal for chilled lamb from a single New Zealand supplier.

Marks & Spencer supplies a wide range of lamb products to its UK customers, with its fresh lamb cabinet featuring a full selection of bone-in and boneless cuts. The retailer’s added-value lamb lines also include ‘ready to roast’ leg joints as well as other ‘oven-ready’ cuts sold under the premium in-house ‘Cook!’ label.

Alliance Group marketing manager Murray Brown says, “This exclusive contract marks a major milestone in Alliance Group’s 20 year relationship with Marks & Spencer. As they have a loyal customer base for lamb, coupled with the fact that our chilled lamb programme runs counter-cyclical to the UK domestic supply season, we’re very excited about the growth opportunities it offers for everyone involved. This deal is good news for our farmer suppliers.”

Brown added: “As a result of the strengthened relationship, Alliance Group is also now actively exploring a number of other initiatives in our agricultural, technical and commercial divisions with Marks & Spencer to maximise the benefits of this partnership.”

Steve McLean, head of agriculture and fisheries sourcing at Marks & Spencer, says: “We are looking forward to growing our partnership with the Alliance Group and strengthening our links with their producers. We are impressed with Alliance Group’s commitment to high quality lamb production, and I am confident they will meet the taste and tenderness requirements of our discerning customers.”

All Alliance Group products supplied to Marks & Spencer will be sourced from registered M&S Select farms so that the co-operative can trace lambs back to their farm of origin.

The M&S Select Farm scheme sees supplying farmers registered on M&S TRAK, a traceability management system launched by Marks & Spencer in 2009. The programme, which includes lamb suppliers from both New Zealand and the UK, features a database that monitors farm-management, animal origin and livestock records.

Meanwhile, in conjunction with AbacusBio (UK), Alliance Group is progressing with the introduction of its Hoofprint programme to a group of selected UK farmers supplying lambs to Marks & Spencer.

Hoofprint helps farmers monitor the carbon footprint associated with their farm, whilst also focusing on improving productivity. The web-based farmer-friendly programme analyses performance information based on the data collected from each farm in order to determine the size of its carbon footprint. The Hoofprint model will be released to all registered TRAK suppliers in New Zealand.

Marks & Spencer uses two UK based meat processors, Dawn Meats Ltd and Scotbeef Ltd, to cut and retail pack their New Zealand chilled lamb in the marketplace. Both of these companies are already well known to Alliance Group, with personnel from each processor having visited Alliance on a number of occasions in recent years.

Marks & Spencer is one of the UK’S leading retailers with more than 21 million customers every week. The company employs over 78,000 people in the UK and abroad, and has over 700 UK stores, plus an expanding international business operating in 43 different territories around the world.